HO CHI MINH CITY – Homegrown in Asia for the globe, Phibious has created Coca-Cola’s FIFA WC films that will reach every continent, airing in over 126 countries. This is the first piece of global work to come out of the independent creative agency and Vietnam.
“Just like Coke’s campaign idea of ‘The World’s Cup’, the creation of the films was truly global with great minds coming together across Asia Pacific, Middle East, Africa, Russia, US and Brazil,” said Nicole Marold, Phibious’ Executive Director and Project Lead.
Leonardo O’Grady, ASEAN Director – Integrated Marketing & Communications, The Coca-Cola Company said, “There is an extraordinary magic when you combine Coca-Cola with FIFA WC – the two are infinitely inclusive and look beyond borders and walls in uniting communities. Even this campaign had a team made of people from all over the world including Vietnam, Argentina, USA, Ireland, Mexico, South Africa, Singapore and Greece. It is amazing to see the passion people feel for football and the unifying power that the love for the game has. Those are shared values with Coke and are at the heart of this film. A simple story that captures the infinite love teens have for the game and Coke’s role in fueling their chase of the ball as teens all over the world come together in pursuit of the game. It was a phenomenal experience to shoot this film, one I will never forget.”
“Taking on a campaign of such importance and scale was invigorating. There’s no greater feeling than being part of, literally, the world coming together. We’re so proud of this work as well as continuing to grow our partnership with Coca-Cola from local markets to regional and now the globe,” said Marold.
Produced by The Sweet Shop, with a powerhouse team, the films were shot on location in Brazil, Thailand and Malaysia and tells the story of a young dynamic group of teens who, regardless of race, politics and socio-economic status, chase after their football on the roll, with the sole intention of saving it and getting back to their match. They experience some slightly surreal moments as their ball leads them on an amazing journey through the world. The result is hundreds of different colors, cultures and nationalities coming together to embrace their cultural diversity and share their passion for FIFA WC with the energizing refreshment of the world’s favorite drink.
“Working on this worldwide campaign was a fantastic experience. It was made even more special by the creative coming out of Vietnam, particularly for an event as big as FIFA WC and a brand as big as Coca-Cola. It was a fantastic collaboration from start to finish with many partners involved the world over,” said Claire Davidson, Executive Producer of The Sweet Shop, Asia + MENA.
Phibious created several versions and durations of the film, working with Coca-Cola country leads and tailoring cuts to specific market needs, but it’s the 60s that is being most widely used.
Coca-Cola Brazil Fifa World Cup 2014 from Alberto Talegon on Vimeo.
Credits
PHIBIOUS
Executive Director & Project Lead: Creative Lead: Creative Lead [Africa Scene]: Project Manager:
THE SWEET SHOP
Director: DOP: Producer: Executive Producer:
Co-Production: Co-Production [Africa Scene]:
Director [Africa Scene]: DOP [Africa Scene]:
Art Directors:
Casting Directors:
Offline Artist: Online Compositor: VFX Supervisor:
Co-Sound Design / Remix: Co-Sound Design / Remix:
Nicole Marold Alberto Talegon Chris Catchpole Uyen “Winnie” Tran
Ben Quinn Ryley Brown Daniel Ho Claire Davidson
Green Go Films Brazil Take Two Productions Malaysia
Chuan Lim Aaron Leong
War Waruttamangkoon – Bangkok Gabriela Valverde – Brazil Lee Tze Loong – Africa Scene
Numtarn Chalermchat / Pla Wisetpanich – Bangkok Rosa Fernandes – Brazil Shaun Goonting – Africa Scene
Adam Hussey @ Finito Bangkok Boat @ Finito Bangkok Paolo Moscatelli @ Finito Bangkok Ben Conkey @ Finito Bangkok
Pete Jones @ Pete Jones Music / UK Nick @ Zoom Vietnam
