CANNES – The 65th Cannes Lions International Festival of Creativity saw several campaigns from the Philippines earning recognition for the powerful work that the agencies produced.
Dentsu Jayme Syfu's powerhouse 'Dead Whale,' a campaign to raise awareness on the waste of plastic products on behalf of Greenpeace Philippines earned a Gold Lion for Outdoor Lions and a Silver Lion for Design Lions for Non-commercial Exhibitions and Experiences. It was also shortlisted for PR Lions in Use of Events & Stunts and also shortlisted for Sustainable Development Goals Lions.
For its part, TBWA\Santiago Mangada Puno's 'Disgusting Stories,' a campaign to shine a light on child abuse on behalf of Bahay Tuluyan, earned a Gold Lion in Film Craft Lions. It was also shortlisted in Film Lions under Not-for-profit/Charity.
Also in Design Lions, BBDO Guerrero was shortlisted under Digital Installation & Events for 'Playstreet.' A campaign for client Johnson & Johnson, it was launched to make children more aware about the possibility of road accidents and make streets safer for kids to play on.
Over at Media Lions, MullenLowe Philippines’ ‘The Killer Chatbot’ for TBA Studios was shortlisted under Use of Branded Content created for Digital or Social.
Not to be outdone, McCann Worldgroup Philippines continued to be recognized after an impressive haul over the past awards season. The agency earned three shortlisted entries in the Retail category on behalf of client Fully Booked. 'Lives: Ed,' 'Lives: Darling,' and 'Lives: Moe' earned the agency the only shortlisted entries from Asia in Radio & Audio Lions. McCann Worldgroup Philippines also earned two shortlists in Corporate Image & Communication in Health & Wellness Lions. One for 'Budget Epics – The Great Sandstorm' and the other for 'Budget Epics – Himalayan Showdown.'
In main photo, TBWA\Santiago Mangada Puno Creative Director CJ de Silva-Ong receives the Gold Lion for Film Craft Lions for 'Disgusting Stories,' and Dentsu Jayme Syfu Creative Director and lead creative for 'Dead Whale' Biboy Royong together with Dentsu Jayme Syfu Chairmom and Chief Creative Officer Merlee Jayme receiving their Gold Lion for Outdoor.