SYN's Nick Wood, Campaign Brief's Kim Shaw, Petch Worldwide's Andrew Petch, and PixelBox' Stephen Douglas
MANILA – It was indeed a night of celebration and fun (and booze) as PixelBox, in partnership with SYN, launches its new office in the Philippines in Rockwell, Makati.
SYN's Nick Wood, PixelBox' founder Chris Thorp and PixelBox' General Manager Stephen Douglas
Established in 2007, PixelBox is a trusted full service Post Production house specializing in advertising post and visual FX. Its capabilities also include creative digital, post direction, augmented reality, virtual reality, creative design, and 3D. They have headquarters in Hongkong Shanghai, and now, Manila.
Nestle's Jayel Ladioray and PixelBox' Stephen Douglas
PixelBox, albeit opening a Manila office just this year, is already one of the most highly experienced and respected in the country. In fact, PixelBox has been involved in lots of projects in the Philippines for the last 10 years.
Think Tank, PixelBox, and adobo magazine
When asked what spurred them to expand PixelBox in the Philippines, Group General Manager Stephen Douglas revealed that the country has always been an interesting market for them. They want to bring their experience from China and beyond into Manila, as the work now gradually veers from traditional media and into digital forms, AR, and VR.
“The Philippines is really a place of strong growth it feels like it’s been somewhat overlooked in our industry. We want to change that and help put Manila on the map as a regional hub for media and advertising, as well as production given its great local talent and locations,” said Douglas.
PixelBox' Stephen Douglas, adobo magazine's Angel Guerrero, ASPAC/DAN's Masako Okamura, and Campaign Brief's Kim Shaw
Partnering with PixelBox in the Philippines is the music agency and creative resource SYN. Founded by Nick Wood, Simon Le Bon, and Yasmin Le Bon, SYN produces creative commercial music for brands and media. They have music studios in Tokyo, Los Angeles, Beijing, and now, Manila.
SYN's Nick Wood remarked, "We share the same creative vision to bring our style of work to Manila and offer clients a one-stop solution to music and post-production. In my 27 years of composing a producing music for commercials, I believe the post-production, music and sound design should all be working side by side, sharing creative ideas, making changes together to ensure the workflow is efficient, creative and fluid. Having PixelBox x SYN under one roof allows our clients to experience greater creative collaboration which we all believe is the future of creative businesses like SYN and PixelBox. United we stand!"
PixelBox' Stephen Douglas, ASPAC/DAN's Masako Okamura, ASPAC/DAN's Eboy Jose, and Campaign Brief's Kim Shaw
The desire to bring quality works to the Philippines and the region is the focal point of the partnership between PixelBox and SYN. “SYN share our passion for creating world-class work that works, and this new partnership enables us to bring something new and exciting to the region and help raise the creative bar even higher,” Douglas remarked.
SYN's Nick Wood, Slingshot Manila's Steve Vesagas, PixelBox's Chris Thorp and friends.
Douglas also revealed that they have more upcoming big plans such as growing their team and expanding into areas their clients require. “PixelBox Manila is just getting started. We have big plans to grow our team and expand into areas our clients require. Given our connections in China, we feel that attracting production work into Manila will play a big part of this. We are lucky to be involved in amazing projects in China involving new creative new tech. We want to expand this into Manila to share this with agencies and clients here. We have learned to be agile and adapt to the market and clients’ needs, as we develop this will remain our base.”
PixelBox' Stephen Douglas with Philippine creative leaders: TBWA\SMP's Bryan Siy, McCann's Joe Dy, Facebook's Dale Lopez, and Petch Worldwide's Andrew Petch