PixelBox Group has signed New Zealand’s highly respected and talented Underpants, who specialize in directing, animating, VFX, designing, producing, compositing, illustrating and editing moving images. PixelBox will represent Underpants exclusively in the Asian market.
Underpants is the creative pairing of Paul Freeman and Rachel Guidera, who are considered to be one of the most creative partnerships to emerge from New Zealand in recent times. Their comprehensive knowledge of 2D and 3D VFX allows them to work fluidly across many mediums, often forming complex and hybrid approaches to shooting, editing and post-production. Together they bring a unique blend of post-production savvy and keen storytelling eye to any project.
Founded in 2007 in Hong Kong, PixelBox is a full service Post Production facility that specializes in Post Production, Visual Effects, CGI, 3D,Colour Grading, Creative Design, Animation and Virtual & Augmented reality. PixelBox also now has offices in both Shanghai and Manila.
A still from Underpants’ work with China’s biggest carmaker, WEY
PixelBox GM Stephen Douglas says, “We are very excited to be working with Freeman and Guidera and the signing of the duo will only enhance the creative ‘offering’ of PixelBox. In fact, Underpants has recently completed a five-minute Film for China’s biggest carmaker WEY, which I feel boasts some of the best animation/VFX work (they also directed the live action) that I have seen for quite awhile. They also did some stunning work on the Hollywood blockbuster The Greatest Showman before that.”
More of Underpants’ display of animation expertise seen in their work for WEY
Douglas said, “I have known the Underpants team for quite sometime now. I still consider them to be one of the most exciting and original directing teams around. Although they have a terrestrial office in Auckland, they will be working across our offices in Shanghai, Manila and Hong Kong as well as globally and remotely, depending on the logistics of the job. I am still amazed at the huge amount of resources at their disposal to produce their work”.
Guidera added, “Boundaries between production and post are becoming blurred and that provides huge opportunities for fresh ideas and creative innovation. Collaborating with the team at PixelBox allows us the opportunity to develop a global platform for marketing Underpants via PixelBox’s international networks.”
“PixelBox and Underpants are now in a position to offer some of the very best animation/VFX work across the region”, adds Douglas.
