PixelBox’s Shanghai office has just completed full post on its latest animated TVC and music video for Chips Ahoy!, Kraft China, along with Draft FCB Shanghai and Green Spot.
The commercial already notched a million hits online in its first days of release. Mega music star 李宇春 (Chris Li) features as Alice in the cookie spot.
The concept takes place backstage at a concert taking cues from Alice in Wonderland and the Mad Hatters Tea Party. PixelBox’s CG team created the quirky animated cookies throughout the TV and music video spots.
Chris Thorp MD at PixelBox said, “Its an amazing amount of hits in just the first day. Our team worked very hard on a tight schedule of three weeks. I’m happy the client loved it, so it’s a great result all around.”
In 2014, PixelBox has continued to facilitate varied projects in Asia, including work for Mazda, VW, Princess Cruises, Changan Autos, Fiat, KFC, Huawei to name a few.
