ASIA PACIFIC – Mindshare APAC, the global media agency network part of WPP has appointed Prasanth Kumar, or PK as he is popularly known, to the role of CEO SOUTH ASIA.
The announcement was made following the news that the current CEO, Ravi Rao will be transitioning into a new role within GroupM, the details of which will be announced shortly.
Currently Head of GroupM’s Central Trading Group and a member of GroupM’s South Asia Executive Committee, PK will report into both CVL Srinivas – CEO GroupM South Asia and Gowthaman Ragothaman, COO of Mindshare Asia Pacific.
Gowthaman Ragothaman, COO of Mindshare Asia Pacific, commented on the appointment.
‘Ravi has done a fantastic job in growing our business in India in the last 3 years. India is at the inflexion point on digital, content, analytics, e-commerce and measurement and in Prasanth we have a seasoned veteran to lead Mindshare to the next level. And I am particularly happy that we continue to groom and grow talent from our larger GroupM eco-system with diverse talent and experience to leadership positions, which speaks highly about our talent in the market place.
In the past ten years Prasanth Kumar has done a tremendous job scaling up GroupM’s CTG practice in South Asia, and developing strategic partnerships for GroupM that contribute to the successes of all GroupM agencies. ‘
CVL Srinivas – CEO GroupM South Asia added:
‘Prasanth was a unanimous choice for this role. He is a very dynamic leader always full of ideas and a true organisation man. In the past ten years he has played a stellar role in ensuring GroupM’s scale is leveraged to maximise value for our clients. He has championed some exciting partnerships for GroupM both in the digital and traditional media spaces. I am sure under his leadership Mindshare will scale new peaks and delight its clients with a quality media product. I’d like to thank Ravi Rao for his contribution and wish him the very best in his new role within the network.’
Kumar’s role is effective 1st March.
