GLOBAL – Prasoon Joshi has been promoted to Chairman of McCann Worldgroup Asia Pacific. In this position, he will focus—along with Charles Cadell, President of McCann Worldgroup Asia Pacific, and Jesse Lin, Chief Executive Officer of McCann Worldgroup Greater China—on driving client businesses through collaboration and integration across one of the world’s fastest growing economies.
Prasoon Joshi is currently President of McCann Worldgroup South Asia as well as CEO of McCann Worldgroup India. He will continue as CEO of McCann India and remain based in Mumbai. Prasoon Joshi, Charles Cadell and Jesse Lin, will focus on delivering integrated approaches and communications solutions for clients by leveraging all of McCann Worldgroup’s broad capabilities and resources. This range of competencies includes Advertising, Relationship Management, Promotion/ Event/ Shopper Marketing, Design, Production, Public Relations, Healthcare, and Digital Marketing.
“Prasoon has built a model for the network by delivering integrated ideas to drive growth for our clients across India. His brand-building talent has been acknowledged globally. With our clients increasingly looking for multiplatform communications solutions to drive growth, the combined leadership team of Joshi, Cadell and Lin will help all of our agencies in the region to take full advantage of these opportunities,” said chairman and CEO of McCann Worldgroup, Harris Diamond.
Prasoon Joshi this year headed the Cannes Lions Titanium and Integrated Jury. He has also been honored by the President of India for his socially impactful work across the country.
Prasoon Joshi first joined McCann India in 2002 as Executive VP and National Creative Director. In 2006, he was named Executive Chairman and Regional Creative Director for McCann Worldgroup South and Southeast Asia. Under his leadership, McCann Worldgroup India has built its position as the most creatively awarded agency in the market while also expanding its multiplatform capabilities. As part of this expansion, last year it acquired the direct marketing and database company End to End Marketing Solutions which, like McCann, has offices in New Delhi, Mumbai, Bengaluru, and Chennai.
“We are extremely well positioned for continued growth and I look forward to building on the momentum we’ve seen across the network. McCann Worldgroup is boldly entering this new era of advertising with leadership who realize the value in globalization. Our capacity to effectively craft local communication with global leverage means we can solve our clients’ biggest marketing challenges,” said Joshi, commenting on his new role.
In addition to having won top awards and honors at international advertising platforms such as Cannes, the One Show and D&AD, Prasoon Joshi’s achievements extend far beyond advertising. He has been honored with the esteemed National Award by the President of India for his socially impactful work in Cinema and the Arts. He has developed programs to fight malnutrition, polio, HIV, illiteracy, and poverty, among others. The Times of India had named him among the country’s overall top 60 icons. A published poet and script writer, his work in feature films have won multiple top awards in India, including several Filmfare awards. He holds both an MBA and an advanced degree in physics.
