SINGAPORE – Proximity Singapore has hired Maik Lutze as its new ECD to work across all Proximity brands. Lutze is transferring from another BBDO company, Interone China, where he was the ECD responsible for the BMW business.
Lutze has worked on brands such as Intel, Canon, Hilton, Chivas and Nissan and has won a host of awards including Golds at the New York Festival, Golds at China’s Great Wall Awards and Silvers at the Digital Asia Awards.
“I’m thrilled to be here. Singapore is a high energy city and that same energy exists within the agency. I see many people who display great love for great ideas. It’s going to be very exciting to channel this energy into creative innovation across the region,” commented Lutze.
“As we continue putting the best people from our Networks where they are needed, Maik will play a key role in strengthening our digital offer in an office that already is creatively outstanding. We are delighted he is now with us,” added Jean-Paul Burge, President South East Asia and CEO of BBDO and Proximity Singapore.
