Publicis Groupe has sold its stake in the agency Royalties. The Groupe, majority shareholder since 2008, accepted to sell its 60 percent stake to the founding members, it said in a press release.
Royalties and Publicis Groupe will continue to collaborate in order to best serve the interests of their common clients.
Founded in 2008 by David Jobin, Olivier Bontemps and Alexandre de Coupigny, the agency specializes in the strategic brand consulting (positioning, branding, de- branding, visual identity creation), strategic planning, financial valuation and design.
An international agency based in Paris, Royalties counts 20 professionals. Its domain of expertise is based in strategic consulting and creative, with the goal of optimizing the impact of a brand on its target audience.
The agency counts among its principal clients Alcatel-Lucent, Altarea-Cogedim, Atos, the Bouygues group, Castorama, C&A, Deutsch Telekom group, Eurogroup, groupe Galeries Lafayette, Groupama-Gan, Groupe Kingfisher & Castorama, Groupe Nobia, Orange, Orascom Group-Mobinil, Life Technologies, INWI, Pages Jaunes, RMN, SBM Monte-Carlo, Société Générale, Solocal Group, groupe Radio- France, United Holding and TelecelGlobe. These clients have confided their business in Royalties to develop their communications in new areas.
