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UNITED KINGDOM — Publicis Worldwide has just acquired shopper marketing agency Vivid Brand to become part of the group’s UK network.
Founded in 1991, Vivid specializes in shopper research, strategic planning, visual identity systems, in-store communications, digital shopper marketing and packaging design. It’s manned by a team of 20 based in London and with offices in Singapore and Melbourne.
Vivid Brand will form a new agency of the same name and will move into its new Baker Street address, which currently houses Publicis UK agencies Publicis London, Poke, Publicis Chemistry and Publicis Blueprint.
The agency will be led by Guy Wieynk (pictured), Group CEO of the UK and Nordics at Publicis. Vivid’s existing team, including Andy Scott, CEO and founder, Gideon Karmiloff, Managing Director and Matt Miles, Planning Director, will remain and will report into Wieynk.
“The UK market is an important focus for Publicis Worldwide. With the recent acquisition of Vivid Brand, we plan for London to be a leading centre of excellence within the shopper marketing arena, using its global reach and the scale of the network to assist both our local and worldwide clients,” said Arthur Sadoun, CEO of Publicis Worldwide.
Vivid Brand works with clients including Nestlé, Coca Cola, Pernod Ricard, Groupe SEB, Beiersdorf, Henkel, SAB Miller, CUB, Diageo and Philips Lighting.
