SYDNEY – R/GA, the Company Connected by Design, has announced Bob Mackintosh as VP Executive Creative Director, APAC. He will be based at R/GA Sydney in the newly-created role, which will also include creative stewardship of R/GA’s Singapore, Shanghai and Tokyo offices.
The multi-award-winning Mackintosh spent 11 years at Host Sydney, most recently as Executive Creative Director, overseeing celebrated campaigns for Air New Zealand, Coca-Cola, LEGO, Pizza Hut, IKEA and Virgin Mobile. His work has been recognised by global and local competitions including Cannes Lions, One Show, D&AD and AWARD, where he’s also served as a judge. Prior to Host, Mackintosh was Digital Creative Director of Tequila / TBWA Sydney, overseeing global campaigns for New Line Cinema, Nissan, Absolut and Sony Playstation.
“Bob epitomises the R/GA ethos – passionate about technology and storytelling in equal measure, and synonymous with work that brings the two together,” said EVP Managing Director APAC, Jim Moffatt. “He is the name consistently behind campaigns that create culture, rather than borrowing from it.”
Speaking about the appointment, Mackintosh said, “Many network agencies talk the talk when it comes to being connected, but R/GA walks the walk. No politics. No bullshit. Just a collective desire to produce great work. The job is to build on this, and nurture a regional creative culture that’s as modern and dynamic as the region itself – one that’s equipped to serve the complex problems our clients face, with the sort of work R/GA is famous for. I’m thrilled to be working with the many talented people across the region to achieve just that”.
The announcement follows a period of concerted business growth and creative success for R/GA in APAC, including the recent opening of a Tokyo office and multiple wins at D&AD, ADC, AWARD, the Webby and Shorty Awards.
