R/GA, an advertising agency best known for the Nike Plus, Beats by Dre, and the “Love Has No Labels” anti-discrimination campaigns, has gained recognition once again as one of the world’s most innovative companies, specifically for its work spaces and digital experiences.
R/GA placed fourth among advertising and marketing companies and was one among 50 ranked most innovative by the 10th edition of the World’s Most Innovative Companies by Fast Company, a business publication with a focus on technology.
R/GA recently moved into a new New York office, leaving behind the original Bahaus inspired structure that had grownto include adjacent buildings into a campus type affair. The new R/GA New York headquarters at 10th Avenue and 33rd Street—a 10,000 square foot space where all 800 of its people can share the same floor. The architectural firm of Foster + Partners implemented R/GA founder and CEO Bob Greenberg’s vision of a workplace that combine the digital and the physical world.
Workplace: The Connected Space Documentary, a video directed by Gary Hustwit for Film First., documented the entire creative process of creating a new work space. https://www.rga.com/about/workplace
The World’s Most Innovative Companies advertising and marketing sector for 2017 includes:
- Facebook: For launching creative new advertising products for the smartphone.
- Kenzo: For putting real art into advertising.
- FX Networks: For building buzz with backward teasers and unknown actors.
- R/GA: For designing workspaces and digital experiences.
- NetScout: For turning a B2B marketing strategy into a buzzy feature film.
- Ingo Stockholm: For using technology to give tourism a special touch.
- Droga5: For taking risks with new kinds of content.
- Wieden+Kennedy: For seeing unlimited potential in TV commercials.
- 20th Century Fox: For using fart jokes for movie-marking magic.
- Venables Bll & Partners: For creating brand-defining campaigns for Rei, Facebook, and more.
The full list is avaible at https://www.fastcompany.com/most-innovative-companies/2017/sectors
