SINGAPORE – Lian-Shi Ho and Matt Gehrmann have joined the R/GA Singapore’s growing senior management team as MD client services and executive production director respectively. Ho joins from BBDO/Proximity Singapore and will be responsible for developing long-term client relationships in the region and shaping the overall strategic vision for the office. As executive production director, Gehrmann will be responsible for delivery across all Singapore clients and joins from FROG Shanghai, where he held the role of director. Both Ho and Gehrmann will report into Jim Moffatt, EVP managing director Asia Pacific R/GA.
“It’s an exciting time for R/GA in the Asia-Pacific region and we’re delighted to welcome two people with the expertise and caliber of Lian-Shi and Matt to our Singapore office.” said Jim Moffatt, EVP managing director Asia Pacific R/GA. “Shi has the experience, regional knowledge and skills to help us continue to grow our new and existing client relationships, while Matt’s proven track record of delivering transformative work for global brands in the region makes him a perfect fit to head up our production department.”
A veteran in digital marketing, Ho has worked both client and agency-side in global, regional and local digital marketing roles. Ho joins R/GA from BBDO/Proximity Singapore where she held the role of Head of Digital. Ho was the client partner and program leader for P&G’s content and CRM marketing platform “EverydayMe” in 5 Asian markets. She has led large-scale digital development projects, for clients in Asia Pacific, Middle-East, Central Europe and Africa. Ho was also a trainer for digital education in the agency. During her tenure, BBDO/Proximity Singapore won Bronze and Silver awards in Marketing Magazine’s Digital Agency of the Year for 2 years running.
Before BBDO/Proximity, Ho spent eight years at Nokia working on a plethora of roles in B2C, B2B marketing, social, PR and digital strategy roles in Asia and Europe. In Helsinki, she was part of a team that concepted and evangelized a game-changing global digital marketing strategy for the brand. In London, she helped envisage and executed one of the world’s first digitally and socially connected live concerts in London for Rihanna’s new album “Russian Roulette”. This event later won the “Best Live Event” award at London’s Digital Music Awards 2010, beating Glastonbury Music Festival.
“I’m delighted to have joined the Singapore office at such an exciting time and I can’t wait to get involved in some of the innovative and creative work that’s going on here. There is genuine momentum within the office, and I’m looking forward to the opportunity of both building out a best-in-class client services team here and helping the office achieve our business objectives through collaborative relationships with clients in the region.” said Ho.
An industry veteran with over 15 years’ experience, Gehrmann is a collaborative leader with documented history of inspiring diverse teams to achieve results. He has broad-based expertise in business development, account management, business planning, market analysis and streamlining operations into cost effective environments. Prior to joining R/GA, Matt worked at FROG, Shanghai as Director where he managed program delivery across all projects in the Asia Pacific region, including India, Africa, Southeast Asia, Japan, China and Australia.
Gehrmann’s financial services background also includes experience at Goldman Sachs as Vice President, providing strategic business analysis support and at Barclays as principal project manager, where he led a team of ten developers supporting Global Active Equities.
“I have a genuine passion for working with talented creative, technology, and user-experience teams that deliver quality, transformative projects for clients. So R/GA was a perfect fit for me and I can’t wait to get started on working with some of the best-in-class talent and clients that R/GA Singapore has to offer.” said Gehrmann.
