ASIA-PACIFIC – APRIL 12, 2011 – RAPP has appointed Dr. Onn Keet Peng (KP) as regional analytics director of RAPP Asia. Based in Shanghai, this newly established role reflects RAPP’s growing influence in data driven marketing and the ongoing need to build a strategic regional planning hub for the RAPP network.
An expert in on-line and off-line data analysis, segmentation and customer relationship management (CRM), as regional analytics director KP will be responsible for providing strategic direction for clients’ analytics needs and ensuring good ROI for marketing campaigns through the use of analytics.
“We’ve always had strategic analytics professionals at our local RAPP offices, but with the strengthening of RAPP’s regional network and the increasing demand for transactional and online analytics, it became evident that we needed someone that could integrate all data points and drive insights from an entire Asian perspective,” said Mohammed Sirajuddeen (Siraj), CEO of RAPP Asia.
“KP is one of the most talented analytics specialists in the industry and we’re pleased that he has joined RAPP Asia. His appointment cements our regional strategy credentials, allowing us to offer a depth and breadth of analytic thinking that outstrips all our competitors.”
Prior to joining RAPP Asia, KP was Prudential Corporation Asia (Insurance) Regional Customer Intelligence Director. With more than 20 years experience, KP has worked across many industries across US, UK and Asia including banking, finance, insurance, as well as consumer electronics, automobiles and IT. Clients include: Citibank, IBM, Ericsson, Allianz, AXA, Sky Cable, Caltex, TNT, American Express, Ford Credit, Aames Financial Corporation.
A fundamental element of DDB Group Asia Pacific, RAPP is a data driven marketing company that combines data, digital and analytics to drive comprehensive client centric solutions. It has 16 offices across the Asia Pacific region.
