ASIA-PACIFIC – MARCH 2011 – RAPP has announced the appointment Neil Holt as CEO of RAPP Thailand following RAPP Asia’s move from Singapore to Shanghai.
“We have always had a strong presence in Thailand, particularly in CRM and direct marketing activities. Neil’s experience in consumer insights will help us expand our footprint and also provide the foundation to building a strong data driven marketing agency in one of the fastest growing markets in Asia,” said Mohammed “Siraj” Sirajuddeen, CEO of RAPP Asia.
Holt joins from Euro RSCG Bangkok, where he was managing director. He has worked in Thailand for over 10 years and brings to RAPP his diverse experience across automobiles, telecommunications, banking, beverages and publishing. Some of his key clients have included American Standard, Goodyear, Pernod Ricard, Reckitt Benckiser, Unilever, American Express, Telstra, Qantas and The Economist.
“These are exciting times for RAPP. In only two years we have grown to be one of the leading agency networks offering specialist services in consumer analytics and data driven marketing. Neil’s appointment is evidence of our commitment to building on this growth in South East Asia,” added Siraj.
RAPP, part of DDB Group Asia Pacific, RAPP, is a data-driven marketing company with 16 offices across the Asia Pacific region.
