GLOBAL – Raw & Land Storytelling, formerly Rawland has joined hasan & partners Group, one of the Nordics’ and Baltics’ most respected production companies.
Raw & Land has a blue-chip global client list that includes Apple, Giorgio Armani, Finlandia Vodka, Angry Bird producer Rovio, mobile network DNA, and Ferratum Bank.
hasan & partners has purchased 49% of Raw & Land, which launched two years ago. In this short time it was invited to be a member of the Global Production Network (GPN), an international group of top-tier production service companies, which gives it unrivalled access to clients and talent.
The deal is fuelled by increasing client demand for online video and long-form film production. Raw & Land will sit alongside hasan motion, the group’s existing production facility, to boost capability for branded content, TVCs, digital content, 3D and short films.
“Client demand for film and video is overwhelming, so it is a natural partnership that will ensure we are more self suffient. With Raw & Land within our group we can create world class content to our Northern Europe client base, but send a signal to our international clients about Nordic creativity,” commented Eka Ruola, chief executive of hasan & partners Group.
In addition to providing a service to hasan & partners Group companies, Raw & Land will work independently with its domestic and international client base, which includes Wieden & Kennedy, Anonymous Content, Knucklehead, B-Reel, and The Box Films.
“Production is in transformation and the business model has to change. To work closely within an advertising group is a natural evolution and hasan & partners is ambitious and expanding fast, creating greater opportunities for both companies,” said Niko Waaralinna, chief executive of Raw & Land.
Here are some of Raw & Land’s recent works:
Apple – iPad – Esa-Pekka on Inspiration from Apple on Vimeo.
