SYDNEY – Airbnb has released a new campaign that will make you want to pack your bags, book an Airbnb home, and travel to Paris.
Through the help of TBWA\Singapore, Airbnb created “A different Paris,” a film made using a first-of-its-kind handmade 3D zoetrope, one of the older pre-film animation devices, specifically for its Asian market.
The film shows a Chinese woman reminiscing her unforgettable trip to Paris where she was able to go to all the wonderful places like the Parisian hideaways, flea market, the carousel, jazz club and the café. in the city based on the recommendation of her Airbnb host.
“Traveling on Airbnb unlocks magical moments – our hosts and their homes create a sense of real belonging for travelers and this feeling is amplified when they discover the city through the eyes of their hosts. This film is showing, in true Airbnb fashion, how the ordinary world can become an altogether different, more magical world,” shared Jonathan Mildenhall, CMO, Airbnb.
The film will be shown across premium video, mobile and social channels where Airbnb’s audience is most active, focusing on creative and experimental placements and formats.
PRODUCTION CREDITS:
Head of Marketing APAC – Matthias Schuecking
Creative Director – Gary Steele
Senior Copywriter – Elrid Carvalho
Senior Art Director – Uni Lee
Group Account Director – Mandy Wong
Account Director – Joyce Wong
Agency Producer – Haydn Evans / Six Toes
Airbnb Producer – Allison Gay
Production Company – Photoplay Films / Six Toes
Director – Norman Yeend
Live Action Director – Scott Otto-Anderson
Executive Producer – Oliver Lawrance & Haydn Evans
Producer – Emma Thompson
Director of Photography – Jonathan Rossiter
Production Designer – Annie Beauchamp
Model Makers – Simon Ingerson / Yippeekiyay
Post Production – Cutting Edge
Post Producer – James Rose
Editor – Simon Njoo
Media Agency – Starcom
