Launched in 1991, RECMA ranks media agencies on 4 criteria, summarized by a number of points that include overall activity vs. buying billings, traditional vs. non-traditional media, country adjustment deflators, and overall ratios of activity/staff, research company etc.
HONG KONG – OMD Hong Kong emerged as the top media agency in Hong Kong based on a latest poll by Paris-based RECMA (Research Company Evaluating Media Agencies)
OMD was ahead of 12 media agencies assessed, showing the strongest YOY growth in the industry. Exact figures from the report were not shared, however.
In statement, Roid Sin (pictured), CEO of OMD Hong Kong, said that the agency is enjoying a higher market growth rate that is 64% higher than the market average, which he claims give OMD a competitive edge.
Launched in 1991, RECMA ranks media agencies on 4 criteria, summarized by a number of points that include overall activity vs. buying billings, traditional vs. non-traditional media, country adjustment deflators, and overall ratios of activity/staff, research company etc.
