MUMBAI – LinOpinion|GH, the PR division of Lowe Lintas + Partners, today announced that it has won the Reliance Games business in India in a hotly contested multi-agency pitch. The consultancy’s mandate will be to conceptualize and implement the best strategic communication routes to maximize visibility for Reliance Games and its offerings in the mobile gaming space in India.
Reliance Games, the mobile gaming division of Reliance Entertainment Digital, has created hit games including Real Steel, Real Steel World Robot Boxing, Hunger Games, Pacific Rim, Total Recall among others with over 200 million downloads world over.
Globally distributed, Reliance Games’ content can be accessed through iTunes, Google Play, Amazon and Windows as well as 80 leading networks across 100 countries worldwide.
Speaking on the partnership, Roopak Nair, Reliance Entertainment Digital head of marketing said, “LinOpinion|GH brings an eclectic mix of creativity and passion for gaming and we are excited about embarking on this new journey. Mobile gaming is growing at an astounding rate and we would like to partake in the excitement with exciting games that enthrall millions of consumers and foster growth of the gaming ecosystem in India.”
At the same time, LinOpinion|GH president Kavita Lakhani said of the wubn, “We are honored to partner with Reliance Games, India’s leading mobile game development company. India has a booming mobile gaming industry and majority of its population is below 25 years. Reliance Games’ key objective is to discover the best young Indian talent from metros and mini metros, to provide them a global platform to showcase their game creativity and development prowess. The PR campaign will focus on helping build brand salience and connect with young Indian game developers and consumers through unconventional and innovative PR ideas.”
For LinOpinion|GH, Reliance Games comes as a significant addition to their already existing roster of brands like Siemens Limited, Shapoorji Pallonji Group, VIP Industries Limited, The Wadhwa Group, Starwood Hotels & Resorts, Etihad Airways, Sodexo Food Solutions, Times Television Network, Discovery Networks, among others.
