SINGAPORE – Neo@Ogilvy, the digital media and performance marketing unit of Ogilvy & Mather (O&M), has appointed Renee LaBriola, the former Managing Partner of Neo@Ogilvy London to its top job as Head of Neo@Ogilvy Singapore. LaBriola takes over the post from Heather Cheong who will be assuming a new role within O&M in May 2014.
In her new role LaBriola will be responsible for the strategic leadership, management and commercial accountability of Neo@Ogilvy Singapore, consisting of display, search engine marketing (SEM) & search engine optimization (SEO), and affiliate marketing specialists.
Oscar Prats, Managing Director of OgilvyOne Singapore, said, “Renee is a digital native who has spent her entire career in the digital media space. She is known as a strategic leader with a focus on innovation, strong senior client management skills, a true collaborator and business driver. We’re eager for clients across SE Asia to benefit from her digital expertise which will help them to build their brands and stay at the forefront of their fields.”
“I’m thrilled to be part of the energy and opportunity in Singapore and the ASEAN markets. My focus here will be on helping clients to navigate a digital ecosystem where new platforms, technologies, channels and media properties are constantly evolving. In particular I enjoy helping clients to better understand how media, data, technology and emerging growth drivers such as RTB (real time bidding), social media and mobile can work together to drastically improve performance.”
With more than 15 years of experience in digital and media, LaBriola’s move to Asia follows a successful career in London and the United States where she spent the last four years with Neo@Ogilvy London leading senior client relationships across a range of industries, managing key relationships with agency and media partners, driving new business and developing research products and digital thought leadership. Earlier LaBriola worked for OMD, Starcom and MediaVest Worldwide in London, Chicago and New York.
LaBriola’s appointment is effective immediately.
