SINGAPORE – IPG Mediabrands the global media arm of Interpublic Group (NYSE: IPG), has today announced the appointment of Ben Poole as Managing Director for Reprise Asia-Pacific. Reprise is IPG Mediabrands full-service digital-first performance marketing agency.
With 18 years digital media experience, Poole joins from MEC UK (GroupM/WPP) in London, where he held the position of Chief Digital Officer for the last 2.5 years. Prior to that he was Head of Digital MEC Asia Pacific where he was responsible for agency digital marketing growth in: Australia; India; China; Hong Kong; Taiwan; South Korea; Japan; Singapore; Malaysia; Thailand; Indonesia; Vietnam; and the Philippines.
In his new appointment Poole will lead the operational growth and development of Reprise in APAC as well as driving digital strategy and innovation across the region.
Leigh Terry, CEO IPG Mediabrands APAC commented, “Reprise utilises industry-leading capabilities across digital media, content creation, product and web development, along with eRetail and commerce capabilities for a holistic and digital-first approach. Ben has a proven background delivering impressively scalable digital transformation that fuels business growth, client retention and satisfaction. We are excited that we were able to entice him back to Asia and introduce him to the Reprise business at this critical growth juncture.”
Poole said of his appointment, “I am both delighted and excited to be joining Reprise at such a pivotal moment for the company. The end-to-end digital capability and coverage is unique. The offer is holistic and simple – this is increasingly what clients want. I look forward to helping make Reprise the best full service digital agency in Asia-Pacific”
Ben Poole will report to Leigh Terry, CEO IPG Mediabrands APAC and the Global Reprise Leadership Team in NY HQ. He will be based in the regional Reprise HQ in Singapore, and his appointment is effective 15 June 2018.
