Singapore – Twitter has just launched the second version of Flight School, a training program for advertisers launched in 2014, with new sections and benefits to help people familiarize with the service and keep abreast of new features.
Twitter has introduced “Flight Paths” which tailor fits lessons for different practitioners from media planner, buyer, account director or executive. Lessons will be presented with scenario-based exercises, with coaching tips on everything – from how to build a media plan for a direct response initiative to optimizing a brand awareness campaign, and be immersed in real-life situations.
In addition, Twitter will be launching advanced courses and content. Twitter Flight School participants will be given access to a downloadable resource library with details on Autoplay Video, campaign and content optimization tips, research, case studies and platform best practices.
Individuals who finish Twitter Flight School each year will get a badge that can be added to their email signatures and/or LinkedIn profile in recognition of completion of coursework. To date, close to 10,000 ad practitioners have joined Twitter Flight School.
To expand its reach, Flight School will also be available soon in a variety of languages, including Arabic, Bahasa, Mandarin and Korean, for Twitter’s partners around the globe.
Proving the value of Flight Schoo is Twitter’s rapid expansion plans. Announced Sunday, its self-service ads platform is now available in over 200 countries and territories from just 33.
Now, small and medium-sized businesses (SMBs) from Honduras to Hong Kong can more effectively reach target audiences on Twitter in 15 languages. In addition, Twitter announced that there are now approximately 100,000 active advertisers on Twitter, including SMBs.
Asia Pacific is Twitter’s fastest growing region worldwide and the platform expansion provides additional support for SMBs in Hong Kong, India, Malaysia, and Philippines. According to recent research from the Asian Development Bank, SMBs account for 98% of all enterprises in Asia.
“Agency education is a global priority to increase understanding of how brands and businesses can use Twitter more effectively to reach and engage with customers.Twitter Flight School is now more interactive, featuring our most recent Twitter products like video — all tailored to your job-specific needs,” says Parminder Singh, Managing Director for SEA, India & MENA, at Twitter.
