NEW YORK – The Global Awards World’s Best Healthcare & Wellness Advertising appointed Robin Shapiro as Chairperson of the Global Awards Advisory Board and Executive Jury. Shapiro is EVP, Chief Creative Officer for CAHG, and serves as the U.S. Healthcare Professional (HCP) Hub Leader for the TBWA\WorldHealth global network. As Chairperson-elect, Robin will guide the board and jury and, under her leadership, ensure that the competition addresses the needs of the worldwide healthcare communication industry.
Shapiro will succeed outgoing Global Advisory Board Chairman, Tom Domanico, Draftfcb Healthcare Chairman Emeritus. During his five-year term as Global Awards Chairman, Mr. Domanico launched multiple initiatives which generated prominence for the competition and expanded the international reach of The Global Awards.
“Although Tom’s leadership and dedication will be missed by all of us in the Global Awards organization, I couldn’t be happier that he’s passed the baton to Robin Shapiro, a person full of vigor and great ideas who I know will bring the competition to new heights. We look forward to working with her to continue our great tradition of honoring the World’s Best Healthcare & Wellness Advertising,” said Michael Demetriades, Executive Director, The Global Awards.
Shapiro brings a wealth of experience to her new position, and her reputation as a respected thought leader in the industry will engage the healthcare and wellness advertising community. As Global Awards Chairperson she will head the Advisory Board and Executive Jury, and guide The Global Awards’ judging process while ensuring that the competition addresses the needs of the healthcare communications industry.
Shapiro commented, “It’s a huge honor to be asked to serve in the role of Chairperson of the Global Awards. This is the most prestigious of award shows, with the highest standards for healthcare communications. I am committed to keeping it that way.”
“I’m filled with anticipation about what’s next in healthcare, particularly the next generation of creative talent. Our industry needs to do a better job of recruiting top creative talent. Given the incredible innovation and creativity that is now happening in healthcare communication, it should be a destination. In September, we will open the Young Globals–a whole new competition aimed at celebrating the work of emerging talent from the top portfolio schools and agencies.”
Shapiro oversees creative efforts at CAHG and is responsible for building and upholding the agency’s creative reputation. Under her leadership, the agency has created many globally recognized creative campaigns–campaigns that have helped catapult brands to market dominance and accrued multiple prestigious industry awards along the way. Ms.Shapiro also serves as U.S. HCP Hub Leader for TBWA\WorldHealth, a leading global healthcare network within TBWA Worldwide and Omnicom Group.
