Legendary creative Roy Wisnu is the new Group CCO for Lowe Indonesia. Wisnu will lead Lowe creative across all the agency’s Indonesian divisions, including activation arm Lowe OPEN, and digital division Lowe Profero, with immediate effect. He joins Lowe from McCann New York.
Born in Bandung, Wisnu is one of Indonesia’s all time most awarded creatives. In an international career spanning 20 years, his work has been consistently recognised at Cannes, One Show, D&AD, Clio and ADC among others. His campaign with Human Rights Watch for Burma’s Political Prisoners earned a D&AD Black Pencil in 2011.
Wisnu rose to be one of Indonesia’s youngest ECDs aged 28, while working with Ogilvy. Under his leadership, Indonesian advertising made its way for the first time into D&AD, Cannes and Clio. He was named Creative Director of the Year in 2002, 2003 and 2004. Since 2008, he has led creative in New York, for JWT, then McCann.
Joseph Tan, CEO, Lowe Indonesia says: “We still can hardly believe we managed to convince Indonesia’s creative legend to come back and join us. We are simply elated! Roy is highly revered in this part of the world and hailed as a local hero among creatives across the generations. Lowe Indonesia is a top player in the marketplace, and Roy’s inclusion allows us to raise the bar high for the best local talent, and world class work with our clients.”
President of Lowe and Partners Global Creative Council, Jose Miguel Sokoloff adds: “Roy is another strong addition to our Asian creative team. He brings experience, passion and great talent. These are exciting times at Lowe”.
Rupen Desai, Regional President, Lowe Asia Pacific comments: “We are most delighted to welcome Roy to the Lowe family in Indonesia and the region. Lowe Indonesia works across one of the world’s largest and most complex markets, partnering iconic brands like Garuda Indonesia Airlines, Sampoerna, Unilever and Indomie. Roy is one of the most respected creative leaders in the world. Together, Lowe Indonesia and Roy make an amazing combination, which will surely lead to great things.’
Roy Wisnu shares: “I see so many opportunities and a passion towards creative excellence in Indonesia (and surely, a lot of homework to be done). These things have called me home. I see this same potential and challenge at Lowe Indonesia, which is incredibly exciting. Lowe is a strong agency, and has all the components and passion to soar. I look forward to bringing my knowledge and experience to everyone there.”
