LONDON – Chief Strategy Officer at Fallon London David Hackworthy has been promoted to Worldwide CSO of the Saatchi & Saatchi and Fallon networks.
He joins the agency group’s global leadership team–recently appointed Worldwide CEO Robert Senior, and Worldwide Creative Director Pablo del Campo.
In his new role, David will provide strategic leadership and direction across the network as well as working on key clients and new business.
“Working across three continents has given me what I think is unique experience of international planning, and I relish the chance to put this perspective into practice, in partnership with Robert and Pablo. The Saatchi & Saatchi “Nothing is Impossible” spirit is a particular passion of mine, and I can’t wait to get started,” commented David.
Across his career, David has built extensive experience with international agencies and on global brands, and has spent equal periods of his working life in Australia, the USA and the UK.
After a dual degree in Law and Commerce from the University of New South Wales in Sydney, David started out in brand management before going agency side in his native Australia. He moved overseas and became head of planning at DMB&B in New York and later CSO at TBWA\Chiat\Day New York, before moving to the UK as CSO of DDB London. In 2006, he left to co-found integrated creative agency The Red Brick Road, joining Fallon London in 2013.
Over this time, he has worked on multiple global businesses including Coca-Cola, Procter & Gamble, Unilever, Mars Philips, Absolut and Heineken.
David will be based in London, and retain overall strategic responsibility for Fallon London as part of his role. While maintaining involvement with Fallon clients, he will also recruit a head of planning for Fallon London to work into him and CEO Gareth Collins.
“David is one of the biggest strategic brains in the business. This, along with his unique experience of working all over the world, makes him the ideal partner for myself and Pablo as we look ahead to a new era for Saatchi & Saatchi,” said Robert.
