by Rome Jorge
CANNES – Momento mori is the renaissance tradition of inserting a human skull amid still life paintings portraying bounty and wealth to remind all that for all these earthly pleasures, we are but mortal and must exercise prudence and caution if we are to continue enjoying life.
Saatchi & Saatchi Singapore continued this European art tradition by displaying graphic images with its outdoor public service campaign amidst the vibrancy of modern-day Thailand for the Thai Health Promotion Foundation.
Three designs entitled “Portraits,” “Thinking,” and “Smiling” won gold for the Outdoor Lions competition at the 2016 Cannes Festival of Creativity currently underway at the French Riviera, proving themselves among the world’s very best.
The efficacy of these outdoor graphic designs speak for themselves. They literally give one pause to consider one’s health choices and lifestyle and are true to the client’s advocacy. The Thai Health Promotion Foundation is an autonomous government agency that derives its revenue from a 2 percent surcharge of the excise taxes collected directly from tobacco and alcohol producers and importers, thereby discouraging consumers from health risks by increasing costs on alcohol and tobacco products while mounting effecting information campaigns with tax revenues derived these same products.
One Gold campaign was awarded in Art Direction and one in Photography. They also picked up a Silver Lion for a Campaign in Photography. Publicis Communications Singapore CEO Lou de la Pena collected the awards.
Dominic Stallard, ECD, Saatchi & Saatchi Singapore commented: “We’re incredibly proud to have won Lions for both Saatchi & Saatchi and Singapore this year at Cannes. The sheer number, and quality of entries was petrifying, so naturally we’re ecstatic to be taking home golds. Massive congratulations to our hungry and insanely-talented team. Huat ah!”
