Saatchi & Saatchi Thailand have launched their first campaign for Huawei and the Honor 3C mobile this week with ‘Selfie Mania’, an idea that looks at the lengths people go to capture the ultimate image.
The campaign kicked off with a film released this week and is further rolling out into trade, PR & Social this month, encouraging people to share their selfie madness across the Thai ecosystem.
Saatchi & Saatchi Thailand’s Executive Creative Director Nuntawat Chaipornkaew said, “The idea is a fun way to celebrate the madness that is the selfie phenomena, and create user generated social currency for Huawei. We just hope users play safe while creating their photos and don’t lose their heads or arms in the experience!”
Credits
Client: Huawei
Agency: Saatchi & Saatchi Thailand
Executive Creative Director: Nuntawat Chaipornkaew
Creative Group Head: Papop Chaowanapreecha, Pornpen Rattanasaksopana
Art Directors: Krissada Jun-On, Weerayutt Angkharach, Shayne Chomchinda, Prapat Patomchaiwiwat, Kajohnchai Rodklongtan, Poowadon Potichat
Copywriters: Tanongsak Tannoprat, Chavanon Tantisiriseranee, Nattinee Hemwanno
Agency Producer: Chanida Noikampan, Sasamon Kamnungnate, Aitthipat Boonkumol
Executive Planning Director: Tarn Tanarugsachock
Brand Leaders: Iravadee Rattanananta, Orathai Maneechot
Director: Apiruk Pangseepirom
Assistant Director: Chairat Piriyawattanakul
DOP: Armon Chunprasert
Producer: Surayut Sritrakul, Pavaranan Kanpairoh
Editor: Piyanan Sueksakarn
Post produce: Sansanee Rungpongwanich
Sound studio: mixi Sound studio
Sound engineer: Somnuk Loisawai
