THAILAND – Saatchi & Saatchi Thailand have won Virgin Active in Thailand, adding to the agency’s momentum of business and creative growth. The appointment comes as Virgin Active launches their new flagship fitness club in Bangkok this month.
“We’re so pleased to be working with Virgin Active,” said Mark Cochrane, CEO of Saatchi & Saatchi Thailand. They want to become the most loved fitness brand in Thailand, and with the power of Lovemarks thinking we’re really excited to be fuelling their journey. They are great people, and have a great dream.”
Saatchi & Saatchi have been confidentially working on the launch for the last few months, providing advertising, branded content, design, PR and activation, as well as overseeing social media activity. Cochrane added, “We have really concentrated on creating a seamless launch experience for potential members that is rich with surprise and delight at every turn. Together, we’re excited to build ‘the happily ever active movement’ and help Virgin Active become a Lovemark in Thailand.”
