SEOUL – Samsung’s global “Start Amazing” campaign is set out to invest in the potential of inspiring individuals, with the help of its high tech resources. Samsung focuses on providing ‘dreamers’ with the chance to realize their potential by introducing them to renowned mentors, offering startup funding and presenting the right products.
“Samsung’s culture of innovation is reaching beyond products to help people everywhere realize their potential by letting them know how technology can make a difference in their lives and the lives of others. The four passionate people featured in the film have also participated in Samsung’s brand initiative, which allowed people to realize people’s dreams and potential,” said director of Brand Strategy Group at Samsung Electronics.
Cheil Worldwide, has translated Samsung’s brand philosophy into tangible reality. The campaign features 4 people with amazing ideas varying from eco-tourism and urban farming to entrepreneurship and cooking.
“At the heart of the Start Amazing films is real people; a campaigner, an urban farmer, a cook and an entrepreneur. Through Samsung technology, they’ve come to realize that ‘amazing’ is inside them, regardless of who they are or where they come from. Armed with new capabilities, they’re a step closer to fulfilling their dreams and potential,” said Wain Choi, Vice President & Global Executive Director of Cheil Worldwide.
The campaign was launched on New Year’s day, as Samsung aims to share its brand will, inviting everyone to actively start pushing their dreams and potential with Samsung’s technology.
