MUNICH – LIA, one of the most prestigious Global award shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 33rdAnnual London International Awards judging convened over a 10-day period. The Juries, drawn from the world’s most recognized talent and presided over by industry leaders, viewed and scored every entry within their medium, ensuring that all the work was judged equally.
Serviceplan Group celebrated an outstanding haul of awards at LIA 2018, including 1 of only 12 Grand LIA Awards handed out this year, for le Beck’s ‘The Legendary Beer Can’, which also collected 3 Gold and 1 Silver LIA. An impressive sweep of awards included; 1 Grand LIA, 4 Gold, 5 Silver and 8 Bronze.
The Package Design Grand LIA was awarded to Serviceplan Germanyfor theStructural Packagingfor Beck’stitled “Le Beck’s: The Legendary Beer Can”
“For me, it was love at first sight. I have never seen anything like this. I think the shape of the packaging is a real game changer. Everything from the craftsmanship of the glass to its finish was seamless,” commented Isabelle Dahlborg Lidström, Jury President for Design and Package Design, on the Le Beck’s Package Design Grand LIA.
Serviceplan Germany and Korea were jointly awarded 1 Gold, 3 Silver and 1 Bronze for Dot Mini, The First Smart Media Device for the Visually Impaired. Serviceplan Korea and Serviceplan Innovation are incubating DOT brand and Dot Mini’s concept and overall marketing consulting in partnership with the DOT Inc and cloudandco.
Serviceplan Greater China celebrated success with a Silver for The One Club ‘Portfolio Night – Seek Your Way’ in Print.
3 Bronze LIA Awards were given to Serviceplan Campaign X and Neverest for the ‘Adoptify’ campaign for Tierschutzverien München e.V. Also collecting 1 Bronze each were; ‘Featuring Alexa’ – Too Many T’s (Serviceplan Innovation); Fittle ‘The first 3D printed Braille puzzle’ – LV Prasad/ Ravensburger/ WHO(Serviceplan Health & Life and Serviceplan Innovation); and MINI ‘The Shortcut Billboards’ (SP Campaign X/NEVEREST).
View the winners here: https://2018.liaentries.com/winners
