As of September 1, 2014, Shannon Cullum will lead Saatchi & Saatchi Singapore and Malaysia as CEO, marking a significant turning point as the agencies achieve strides in creative excellence, mobile and digital technology, as well as shopper marketing. Cullum will add his new responsibilities to his existing portfolio as CEO of Saatchi & Saatchi Indonesia and Chief Growth Officer of Saatchi & Saatchi Asia-Pacific. He will build a synergistic regional offering for the Network’s local and regional clients. Cullum replaces Paul Roebuck who is moving to the USA.
“With Shannon leading Saatchi & Saatchi Singapore and Malaysia, we have a world-class leadership team to help our clients navigate the dynamic changes happening in the region,” said Chris Foster, Chairman and Regional CEO of Saatchi & Saatchi Asia-Pacific. “With the addition of Dominic Stallard as Executive Creative Director, and Tom Eslinger, Saatchi & Saatchi Worldwide Director of Digital and Social, leading our digital teams regionally, I look forward to great things.”
“Saatchi & Saatchi Singapore has an incredible creative legacy. We have been one of the best in the world and home to some of the brightest talent in the global industry,” said Cullum. “I feel incredibly fortunate to have the opportunity to lead the agency at this point of its journey, and be able to integrate our capability across offices. We are already seeing the benefits with the attraction of top creative talent, optimised delivery across the region and new business.”
Saatchi & Saatchi Singapore is a multi-award winning agency and the regional hub for Saatchi & Saatchi Asia-Pacific. The agency most recently announced its new business win as Agency of Record in South East Asia for two Petra Foods brands – SilverQueen and Top – and counts amongst its clients Procter & Gamble, Mead Johnson, Lexus, ITE, Scoot, Star Cruises and Subway.
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