NEW YORK – New business veteran Simon Bond is joining the Interpublic Group as Chief Growth Officer. He will be responsible for driving the holding company’s growth initiatives across the network.
“Simon has a proven track record of building business and delivering integrated marketing solutions for many of the world’s largest and most sophisticated clients. He has a deep understanding of both the current media environment and all its marketing verticals,” said Mr. Krakowsky. “Increasingly, clients are asking us for ‘best-of-IPG’ solutions involving multiple parts of our company. Simon will be an asset to our agencies’ business development teams, focusing our new business activity around best practices, and ultimately driving growth across the group.”
Bond has nearly two decades of experience driving marked business growth for agencies across the globe. He joins IPG from BBDO, where he worked for the past seventeen years in various posts, most recently as the agency’s Global Chief Marketing Officer. He spent over ten years helping the agency network build out its digital operations across Europe, MENA and Asia Pacific, and also created their digital innovation practice called the Digital Lab.
Bond moved to BBDO NY in 2009 and became Global CMO of BBDO Worldwide in 2011. Under his tenure as CMO, the agency won accounts like American Family Insurance, Bacardi, CVS, Emirates Airline, Footlocker, Wells Fargo and many more.
“I am sad to be leaving all my friends and colleagues at BBDO, but I could not be more excited about joining IPG,” said Bond. “There’s tremendous momentum at the company, apparent in its industry leading organic growth and some big recent wins. Michael, Philippe and the leadership team are both collaborative and modern, which is positioning them to win in the market. In my new role, I hope to continue building this culture of growth and winning, and look forward to helping current and potential clients benefit from IPG’s unique open architecture model and roster of agencies,” he added.
