At the thirteenth presentation of the Singapore Media Awards (SMA) last evening, winners were announced at a snazzy ‘Intimate’ gala dinner at the Shangri-la Hotel,Singapore.
The Grand Prix or Best of Show was presented to OMD Singapore Pte Ltd for its entry ‘Back to School’ for NTUC Income Insurance Co-operative Limited.
Both McDonald’s and P&G Singapore Pte Ltd took the Client of the Year award while OMD Singapore Pte Ltd went home with the coveted Media Agency of the Year title.
Awards were also presented to winners of the Single Media & Specialist Awards as well as the Brand Awards, SMA NexGen, Outstanding Achievement Awards and SPH Merit Awards.
Best Use of Digital
Capacity Based McDelivery
OMD Singapore
McDonald’s
Best Use of Mobile
LANEIGE Mirror mirror on my phone, what’s my best colour tone?
PHD Singapore
Amore Pacific Group Singapore
Best Use of Mobile
Wall’s Happiness On The Go
Mindshare Singapore
Foods & Refreshment Singapore
Best Use of Search
Capacity Based McDelivery
OMD Singapore
McDonald’s
Best Use of Television
Celebrity Car Wars
MEC Singapore
Caltex
Best Use of Out-of-Home
Dream Again
Mediacom
P&G Singapore Pte Ltd
Best Use of Radio
Live Life Full On
Mediacom
Shell Eastern Petroleum (Pte) Ltd
Best Use of Video
It’s Time To Preserve What We Love
Starcom Media Worldwide
Asia Pacific Breweries (Singapore) Pte Ltd
Best Integrated Media Campaign
#GilletteSalutes the NSman in You
Mediacom
P&G Singapore Pte Ltd
Best Experiential Marketing Campaign
Unlease the Ninja Warrior in you!
Mediacom
P&G Singapore Pte Ltd
Best Pan Asian Campaign
Celebrity Car Wars
MEC Singapore
Caltex
Best Use of Budget
Beauty Bar on the Go
Carat Singapore
L’OREAL Singapore
Best Millennial Campaign (NEW)
Kotex – Shed The Layers
Mindshare Singapore
Kimberly-Clark
Best CSR Campaign
Back To School
OMD Singapore Pte Ltd
NTUC Income Insurance Co-operative Limited
Best Use of Data
Always On Data
Performics
Scoot
Best Use of Content
Back To School
OMD Singapore Pte Ltd
NTUC Income Insurance Co-operative Limited
Best Social Media Campaign
#DoveHairTieChallenge
Mindshare Singapore
Unilever Singapore
Most Innovative Use of New Technology
Capacity Based McDelivery
OMD Singapore
McDonald’s
Most Innovative Contribution to a Campaign by a Media Owner
Martell Estate
JDCecaux Singapore Pte Ltd
Pernod Ricard Hong Kong Limited
SPH Merit Awards
OMD Singapore
NTUC Income Insurance Co-operative Limited
Strongest Brand (Local)
NTUC Income Insurance Co-operative Limited
Strongest Brand (International)
McDonald’s
Most Progressive Local Brand
The Learning Lab
Highest Equity Generating Brand
LIfebuoy
SMA 2017 NexGen
Clara Chiang & Mah Xueyi
Mindshare Singapore
Media Person of the Year
Karen Soo
Digital Director
OMD Singapore Pte Ltd
Catalyst of the Year
Khairul Helmi
Digital Manager
IPG Mediabrands Singapore Pte Ltd
Bright Spark of the Year
Riddhi Parekh
Specialist, Performance Media
OMD Singapore Pte Ltd
Media Sales Person of the Year
Anna Chong
Team Leader Sales
Clear Channel Singapore Pte Ltd
Client of the Year
McDonald’s
Marketer of the Year
McDonald’s Marketing Team
McDonald’s
Client of the Year
P&G Singapore Pte Ltd
Marketer of the Year
Ong Yuh Hwang
Managing Director, MSG
P & G Singapore Pte Ltd
Digital Performance Agency
OMD Singapore Pte Ltd
Grand Prix – Best of Show
Back To School
OMD Singapore Pte Ltd
NTUC Income Insurance Co-operative Limited
Media Agency of the Year
OMD Singapore Pte Ltd
