SINGAPORE – Organized by 4As Singapore, SMA 2018 opened for entries on May 15, 2018 with closing date for submissions on Monday, June 11.
New award categories and nominations introduced this year are Best Use of Programmatic, Best Partnership (for a campaign) between a Media Owner and an Agency, and for Best Programmatic Specialist, Best Content Specialist, Best Direct Response Specialist, Best Communications Strategist, Best SEM Practitioner and Best Local Media Agency.
For the first time, this year, SMA will be hosting an inaugural full day conference to bring together all the stakeholders of the industry to discuss wide topics under the themes of Juggling (what are the multiple challenges that we face and need to address everyday), Trapeze (a bird’s eye view of the industry and sub sectors) and Flame Throwers (what’s big and impactful that is happening in media).
The conference will take place during the day on August 29 and culminates in the Awards Gala during the evening at the Ritz Carlton Millennia.
