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Singapore Media Awards announces 2016 finalists

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SINGAPORE – Into its 12th year, Singapore Media Awards is still celebrating promising growth in the number of entries and new entrants. Three new categories were introduced – Best Use of Data, Best Use of Video and Highest Equity Generating Brand Award, to stay current with the ever-changing technology and media landscape.

Once again, this year’s entries were judged by a jury made up largely of clients and media owners. After more than six hours of judging, more than 100 finalists were unveiled.

Awards will be presented at a ritzy Disruptive Fashion dinner in line with this year’s theme “Disrupt or Be Disrupted”, to be held at The Ritz Carlton Millennia, Singapore on August 25, 

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Finalists

Best Use of Digital

Achieving More with Less

How the Samsung Galaxy S7 Owned The Night

Live Like A Local

Relationship Reconnect

World Aids Day 2015

Best Use of Mobile

Dyson Pure Cool – Ride the Haze

Geo – Fencing the Competition (Mobile)

Share a Coke SG50

Shell V-Power Nitro+: Finding The Perfect Match

Two Tone Perfection

Best Use of Search

Driving ROI with Scootitude iSync – Real Time UV Search for Success

SilkAir – Moving the Dial with ROAS World Aids Day 2015

Best Use of Magazine

Golden Ticket To A Dream Come True

LG G4 – See the Great, Feel the Great

Making A Superstar Statement

SK-II #changedestiny Movement

Ultimate Hydration! Moisture refill for every moment

Best Use of Newspaper

Citigems – Pressed for Gold

A New Singapore: Places Series Probably The Best Job in the world

Sharper Than Ever with 1∙ DAY ACUVUE® MOIST® MULTIFOCAL contact lens

Vrooomm…Shell V-Power Nitro+ Gets You Excite

Best Use of Out-of-Home

1st Democratic Party of Singapore AXA True Protection

For A More Entertaining Real Life

How AIA Broke Sales Record By Transforming Dull Wallscapes Into Singapore’s First Large Scale Lenticular Art

National Steps Challenge

Best Use of Radio

AXA Daddy Rescue Team

Data Ex-Stream

“Good Food, Great Fortune” – 360 Prosperity

I QUIT

If Carlsberg Did Mancaves

Best Use of Television

Bringing “New Life” this CNY

MAKE YOUR BEER GĂO

MasterChef Asia Comes To Singapore

Sony Pictures – The Mermaid

True Prosperity Is A Happy Family

Best Use of Data

ROMI – The Science Behind Marketing Dollars

Achieving More With Less

SMARTView Quadruple Effect

Unlock The Power of DATA

When Wall Street Meets Madison Avenue

Best Use of Video

#SSBD (Same Same But Different) Behind Changi

Health Promotion Board’s FoodSteps More than #JustAKid: Man vs. Child Mercedes-AMG GT S

Best Business to Business Campaign

99% SME

Bigger Where It Counts HPrecision Ambush

Toner Science Investigation

Best Experiential Marketing Campaign

1st Democratic Party of Singapore Audi presents “A Drive Back In Time” National Steps Challenge

Singapore: Inside Out

Star Wars at Changi

Best Integrated Media Campaign

1st Democratic Party of Singapore

“Good Food, Great Fortune” – 360 Prosperity National Steps Challenge

Share a Coke SG50

Team Singapore SEA Games 2015

Best Pan Asian Campaign

Airbnb Live Like A Local

ANZ Regional – Your World Your Way

Best Strategic Launch

Digital Queue

For A More Entertaining Real Life

National Steps Challenge

The Unofficial Official Beer of Singapore

The World’s Smallest Restaurant (Nanoblocks Collectors Set Launch)

Best Use of Budget

Achieving More With Less

Bigger Where It Counts

Flying for Good

Health Promotion Board’s FoodSteps

Probably The Best Job in the world

Best Youth Marketing Campaign 

100PLUS 2015 SEA Games Campaign #SSBD (Same Same But Different) Adviser Connect

Cornetto Lip Sync Start Retiring

Best CSR Campaign

AXA Born to Protect

Heart Truths

Last Day of School

Singtel Silver Workshops

World Aids Day 2015

Best Use of Content

Deadpool: Breaking the Fourth Wall

For A More Entertaining Real Life

Health Promotion Board’s FoodSteps

Last Day of School

MAKE YOUR BEER GĂO

Best Use of Social Media

8th ASEAN Para Games

Deadpool’s Viral Social Weapon Digital Queue

Flying for Good National Steps Challenge

Most Innovative Use of Technology

#StartRetiring e-Dialogue

Beyond the standard remarketing – Echo Remarketing SMARTView Quadruple Effect

Most Innovative Contribution to a Campaign By A Media Owner

AXA SmartFamily

Health Promotion Board – National Steps Challenge

I am Juicy Couture

Taste the Feeling

The story of a perfect companionship

The winners of the Brand Awards, NexGen and the Outstanding Achievement Awards will be announced at the SMA Awards & Gala Dinner on August 25, 2016.

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