ASIA-PACIFIC – SNGAPORE, APRIL 2011 – Singapore’s newest integrated micro agency, Blak Labs, has launched a new integrated campaign for Maybank Singapore’s Family & Friends credit card.
The campaign focuses on the rebates which deliver "what matters most" to card holders, namely great value for moments shared with family and friends. The card’s rebates are delivered through every day shopping at popular supermarkets, pharmacies, quick service dining, toy stores, book stores and family entertainment, at over 200 outlets in Singapore and Malaysia.
The campaign features a 30-second TVC featuring an extended family and their friends in a variety of shared significant moments such as an overseas holiday, a father and son playing together with trains and a grand picnic.
"We are delighted to be able to support Maybank Singapore with the creative for the Family and Friends relaunch. We hope that the integrated campaign delivers results for them” said Charlie Blower, who leads the creative team at Blak Labs.
CREDITS
Client: Maybank
Agency: Blak Labs
Creative Team: Charlie Blower, Hwee Peng Koh, Nick Tan, Elsa Peck
Producer: Pamela Phang
Production House: Moviola
Director: Tai Heng
Producer: Ronnie Lee
Post Production: Black Magic Design
Music: Song Zu
Producer: Donnie Lee
Music Director: Gerald Fitzgerald
Print Photography: Mark Law
Producer: Anita Toh
