NEW YORK – R/GA and Snap Inc. has signed on as the lead partner for the R/GA Marketing Tech Venture Studio with IPG.
The 8th program in the R/GA Ventures portfolio, this program seeks to connect start-ups that are improving the creation and delivery of mobile advertising with Snap Inc., IPG, and their clients. The scope of interest includes, but is not limited to, videos and other engaging mobile experiences, optimizing ad delivery, measuring data analytics, and applying AI and machine learning concepts to marketing.
As with all R/GA Ventures programs, R/GA will provide each company with access to its award-winning consulting, product and service development, marketing, branding, design, and technology services. Each company in the program will also collaborate with senior product and strategy leaders within Snap Inc. In addition, they will have access to industry-leading experts from across the full range of IPG operating companies as well as access to the global networks of R/GA and IPG including clients, industry partners, mentors, and investors.
The application period has been extended through March 6th. The program will start on May 15th and will conclude in September with a demo event in R/GA’s NYC headquarters. In addition, the program companies will have the opportunity to attend the Cannes Lions festival in June to present their businesses and meet with global brand leaders.
For anyone interested in the program, you may reach out to the R/GA Ventures team at rgamarketingtech@rga.com or on Twitter at @rgaventures.
