GLOBAL — Honey, the social creative agency launched by the founders of Text 100, Next 15, Rabbit and Renegade Media, has won TP-LINK UK Ltd, the world’s largest consumer and SME networking brand, following a competitive pitch.
“The Honey team demonstrated they understand technology brands, and how an innovative social-first approach will deliver awards, reviews and customer stories. We stand by our strap line, ‘TP-LINK, the Reliable Choice’ and believe that using social to underpin the traditional marcoms mix will boost our return on investment and also help us to provide a better customer experience,” commented Nelson Qiao, Assistant General Manager, TP-LINK UK Ltd.
Known for its powerline adapters, Wi-Fi range extenders, routers and comprehensive range of switches TP-LINK has 49% global market share and selected Honey following a three-way shootout against unnamed agencies.
With a massive retail and etail presence plus impressive channel, Honey is briefed to solidify TP-LINK’s position as a household name– riding the explosion in connected-home devices and smart home applications through a creative fusion of PR and social.
“TP-LINK is incredibly understated, focused on product quality and innovation. Going forward we will use our expertise in social CRM, content marketing and technical to build brand awareness,” said Mark Adams, chair of Honey.
From its Reading and London headquarters Honey operates in the UK and internationally with a particular focus on emerging markets. Its core proposition is to help overseas brands grow their presence in the west and is looking to open outposts in China and the Middle East within the next 12 months.
Honey was formed in response to demand from marketers looking to consolidate their agency or vendor roster and integrate cross-over disciplines such as PR, social and performance marketing. Clients recognise that budgets go further and campaigns are more effective when working together.
