Sponsor 
ASIA-PACIFIC – SINGAPORE, JUNE 2011 – Yolk, a Grey Group company, has been appointed as the local partner for Socialbakers in Singapore. In this capacity, Yolk will assist Socialbakers to update local brands and media charts, in addition to offering the company’s analytics monitoring technologies in the local market.
Socialbakers, one of the biggest Facebook statistics portals in the world, covers a wide range of Facebook statistics. The company specialises in Facebook statistics for the social networking portal in various countries, Facebook pages, Facebook applications, developers on the Facebook platform, as well as Facebook advertising prices.
In addition, Socialbakers has advanced monitoring technologies such as Socialbakers Page Analytics, which is now used by multiple brands both local and global to measure their Facebook presence. This service is key as it allows for businesses to produce targeted campaigns that will speak to locals and generate better campaign performance with better statistics and analytics support.
“Social media analytics is a nascent but fast growing area that is critical in today’s metrics driven landscape. Our partnership with Socialbakers will ensure that our clients receive the right data to make the best informed marketing decisions in a timely manner,” said Adrian Lee (pictured), Chief of Digital Marketing & Technology, Yolk.
“Being able to monitor and benchmark your presence on Facebook is crucial for companies which are active on Facebook. We are happy to be able to introduce our monitoring technologies to local companies in Singapore through our partnership with Yolk,” said Jiri Voves, Director, Socialbakers.
Yolk has to date leveraged on Socialbakers’ platform for its clients Microsoft and Ciba Vision. The agency serves blue chip companies such as Canon, Microsoft, Ciba Vision and Singapore Economic Development Board, among others. Founded in 2001, Yolk is headquartered in Singapore, with a presence in Malaysia, Thailand and Australia. The agency was acquired by Grey in December 2010.
