SINGAPORE – Pernod Ricard, France’s largest distilled beverages producer, has appointed Havas’ social media arm, Socialyse, as its new social media agency.
“Socialyse’s presentation and ideas were really interesting, and it was insightful to have the team’s views on social media strategy, and on how each brand plan can be improved. We are really confident that we can build great social media campaigns and meet our KPIs together,” said Caroline Tran, Senior Brand Manager of Pernod Ricard Singapore.
Socialyse will take on and manage four brands under Pernod Ricard: Absolut, Chivas Regal, G.H. Mumm, and The Glenlivet. Socialyse bested two other agencies after a pitching a perspective vision of bespoke social media strategies for each of the four brands.
“Social media has evolved beyond the experimentation stage. Socialyse offers clients deeper skill sets to move beyond social media presence and truly drive social engagement between consumers and brands,” commented Gautam Dutt, Head of Middle Office at Havas Media Singapore.
Under Havas, Socialyse has been consistently expanding its portfolio, steadily winning and retaining accounts such as Standard Chartered Marathon Singapore (2014 & 2015), ASEAN Para Games 2015, and Cycle Asia Singapore & Kuala Lumpur.
