ASIA-PACIFIC – BANGKOK, THAILAND, APRIL 8, 2011 – Creative Juice founder and former BBDO Bangkok CEO Songkran Sethesompobe has been appointed as CEO for the Leo Burnett Group Thailand following an extensive search. In his new role, Sethesompobe will oversee Leo Burnett, Arc Worldwide, Black Pencil and Alpha 245. He will report directly to Leo Burnett Group Chairman On-usa Lamliengpol.
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Leo Burnett Worldwide Chief Creative Officer Mark Tutssel, Leo Burnett Group Thailand CEO Songkran Sethesompobe , Leo Burnett Group Thailand Chairman On-Usa Lamliengpol, Leo Burnett Worldwide Chairman & CEO Tom Bernardin, and Leo Burnett & Arc Asia Pacific President Jarek Ziebinski at the recent Global Leadership Council in Bangkok.
Jarek Ziebinski, President, Leo Burnett & Arc Asia Pacific said,” Leo Burnett Group Thailand has finished last year strong with double digit growth despite the challenges faced by the market due to the political situation. Songkran’s appointment is a great boast to the team in achieving our unwavering ambition for this office particularly in our two key pillars of growth, digital and shopper marketing. I expect, that under Songkran’s leadership, our growth in Thailand will accelerate in 2011, 20% is within reach.”
Commenting on the appointment, Lamliengpol said,” Khun Songkran’s outstanding track record speaks for itself; more importantly, he embodies the HumanKind spirit that is central to the Leo Burnett culture which places people at the heart of everything we do. We are excited to have him join us to lead the agency to the next level.”
With 25 years of experience in the communications industry, Sethesompobe is a well-respected figure in the business with many accomplishments to his name. Offices under his watch have been awarded “The Hottest Agency in Thailand” by Campaign Brief Asia in 2008 and “Agency of the Year in Asia Pacific” by Media Magazine in 2006.
As one of the founders of Creative Juice Bangkok, he led the agency as managing director from 2002 to 2006 before joining BBDO as CEO where he established a culture of excellence in the organization through building company management skills, team leadership skills, instilling a sense of pride in employees in the work that they do. Sethesompobe’s excellent interpersonal abilities also led him to build close knitted teams as well as establish solid clients’ relationships over the years.
Prior to Creative Juice Bangkok, Sethesompobe spent ten years with Ogilvy where he rose through the ranks from Account Supervisor to Managing Partner and Executive Board of Director.
