SINGAPORE – A total of 63 entries made it through the final round of judging for the Direct category here at Spikes Asia 2015 this Wednesday. Australia dominates the list with 22 entries.
Leo Burnett Manila is in the running for its work for McDonalds Philippines titled “McTollbooth,” an activation that surprised Filipinos by giving away free breakfast and toll fees via a lane mimicking a McDonald’s Drive-Thru in two of the country’s national expressways.
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Also notable was the appearance of two entries from China from BBH Shanghai (Anti-Bacterial Red Packet for Unilever) and Fred & Farid Shanghai (Great Warm Up Cup for The North Face.
Here’s the official Direct shortlist:
