SINGAPORE — The Spikes Asia 2017 Programme has been announced. Over 40 talks were scheduled across six tracks over the three-day festival from September 27 to 29 to be held at the Suntec Convention & Exhibition Centre in Singapore.
The six tracks include the Masters of Creativity Programme, where the biggest names in the creative industry will talk about timely and relevant insights; the In-Focus Programme, which features day-to-day industry challenges and practical learnings from these; the Market Focus Programme, which lets the audience take a deep-dive into local creativity in markets in the region; the Innovation Programme where delegates can discover the latest technology and see what’s in store for them in the future; the Tangrams Effectiveness @ Spikes Programme, which features results-driven marketing practices and cases; and the Makers Programme, where the audience can take part in workshop-style and interactive sessions.
Delegates can also look forward to Edelman’s Brand Breakfast Sessions where leading brands look into the true value of creativity. On the other hand, Omnicom Media Group’s TechTalks will showcase platforms, products, technology, and services that are making an impact on the industry.
Find out more about each programme here.
Listed below are some suggested sessions to look out for under each Programme.
Masters of Creativity Programme
Do Advertising and Mixed Martial Arts Have Anything in Common?
Grey Group AMEA
3PM-3:30PM, Wednesday, September 27
Angela Lee
Mixed Martial Arts (MMA) Atomweight Champion
Evolve MMA
Nirvik Singh
Chairman & CEO, Grey Group Asia Pacific, Middle East & Africa
Grey Group AMEA
Good Works
J. Walter Thompson
10:30AM-11:00AM, Thursday, September 28
Matt Eastwood
Global Chief Creative Officer
J. Walter Thompson
Constructive Dissatisfaction
President’s Address
12:30PM-1:00PM, Friday, September 29
Mark Tutssel
Global Chief Creative Officer, Leo Burnett Worldwide and Creative Chairman
Publicis Communications
In-Focus Programme
Do Data Different: Brainstorming with a Downpour of Data
TBWA\Asia
10:00AM-10:45AM, Wednesday, September 27
Baker Lambert
Global Data Director
TBWA\Worldwide
Satoshi Chikayama
Creative Directro
TBWA\HAKUHODO
Branded Content a First Date
Coca-Cola Middle East
10:00-10:45AM, Thursday, September 28
Islam ElDessouky
Head of Integrated Marketing Communications
Coca-Cola Middle East
How Oreo Adapts Storytelling for Today’s Online Savvy Shopper
Mondelez International
10:00-10:45AM, Friday, September 29
Bryan Rakowski
Marketing Director, Biscuits Equity – AMEA Mondelez International
Yi-Chung Tay
CEO & Founder
VML China
Innovation Programme
Shhh A.I. is listening!
Uncanny Valley – Music + Sound + Tech
10:30AM-11:15AM, Wednesday, September 27
Charlton Hill
Head of Music & Innovation
Uncanny Valley
Justin Shave
Head Composer & Sonic Technologist
Uncanny Valley
Enhancing the Experience: Bringing AR to Public Spaces
MediaMonks
10:30AM-11:15AM, Thursday, September 28
Rene Bokhorst
Technical Director
MediaMonks
Victor Knaap
Main Monk
MediaMonks
In Conversation with the Film Craft Jury President
President’s Masterclass
3:30PM-4:00PM, Friday, September 29
Jo de Fina
Executive Producer and Founder
The OTTO Empire
Market Focus Programme
Singapore is the New Silicon Valley
IPG Media Lab
10:45AM-11:30AM, Wednesday, September 27
Travis Johnson
Global President, IPG Media Lab and Ansible
IPG Mediabrands
Clarence Chua
Director of Professional Services
Singapore Economic Development Board
Eastern Promise – How China is Transforming Global Communications
Weber Shandwick
12:00PM-12:45PM, Wednesday, September 27
Lydia Lee
Chief Strategist, China, EVP Technology, APAC
Weber Shandwick
Lo-tech to No-tech: Cutting-edge Technology from an Emerging Economy
Dentsu Indonesia
3:15PM-4:00PM, Wednesday, September 27
Keat Soh
Executive Creative Director
Dentsu Indonesia
Makers Programme
How to Begin Anywhere: Design Thinking Techniques for Ongoing Innovation
Parsons School of Design at the New School’s Open Campus
11:30AM-1:00PM, Wednesday, September 27
Sephora Markson Hartz
Director of Marketing
The New School’s Open Campus
Make It Not the Same: Digitally Handcrafted
Cirkus
3:00PM-4:30PM, Thursday, September 28
Marko Klijn
Ringmaster
Cirkus
Christian Greet
Director
Cirkus
Decoding the Senses
Space Doctors
10:30AM-1:00PM, Friday, September 29
Gareth Lewis
APAC Regional Director
Space Doctors
Tangrams Effectiveness @ Spikes Programme
AI-powered Solutions Set to Revolutionise Industries
IPG Mediabrands
12:00PM-12:45PM, Thursday, September 28
Scott McBride
Chief Digital Officer
IPG Mediabrands
The Next Billion Consumers
Ogilvy & Mather Asia Pacific
10:45AM-11:30AM, Friday, September 29
Kent Wertime
Co-CEO
Ogilvy & Mather Asia Pacific
Data Made Easy
J. Walter Thompson
12:00PM-12:45PM, Friday, September 29
Huw Davis
Data and Analytics Lead, APAC
J. Walter Thompson
Edelman’s Brand Breakfasts will take place at the Spotlight Stage from 9:00AM-10:00AM on Thursday, September 28 and Friday, September 29.
The Tangrams Awards Show will be held from 7:00PM-8:00PM on Wednesday, September 27 at the Masters of Creativity Stage. Spikes Asia 2017 will then culminate in The Spikes Asia Awards Show from 7:00PM to 9:00PM, Friday, September 29 at the MasterCard Theatre, Marina Bay Sands.
Check out the full programme schedule on the Spikes Asia 2017 website.
