Singapore: BBDO Pakistan continued their stellar awards run this year by winning the first ever Glass Spike, along with a Gold, Silver and 5 Bronzes for their campaign “The Bridal Uniform.” Designed in collaboration with Ali Xeeshan Theater Studio and Mint PR, the campaign for UN Women raised awareness of child marriages by merging the designs of a school uniform and a bridal gown, and then hijacking the Bridal Couture Week in Pakistan to launch it.
"The Bridal Uniform" campaign for UN Women
The Lahore agency also won a Gold in the Print & Publishing category for designing the “World’s First Bulletproof Novel,” a book bound with Kevlar-XP fiber that tells the story of Malala, Shazia and Kainat and is published for SOC Outreach.
Additionally, “Change The Clap,” a campaign designed to raise awareness of transgender rights won a Silver in PR, while “Remake The Boxer” from PepsiCo Sting was shortlisted in the Creative Effectiveness category.
Regional Creative Director, BBDO Middle East and Pakistan, Ali Rez, who was also Jury President at Spikes 2018, said that “It’s an honor to have won again at a show as prestigious as Spikes Asia. The Glass Spike is especially a cherished win for us. Congratulations to all our partners and teams.”
Assam Khalid, Ali Rez and Moiz Khan
BBDO was also named as the Network of the Year for 2018.
The Spikes Asia Awards, proudly supported by the C4As, are Asia Pacific's accolade for excellence in creative communications, celebrating the very best in creativity across the region. The Awards Ceremony took place on 28 September 2018 at Marina Bay Sands Theatre, Singapore.