SINGAPORE – The Spikes Asia 2018 kicks-off tomorrow! Delegates will be treated to numerous insightful sessions from industry leaders, visionaries, creators, and innovators from all around the world.
Here’s a rundown of the sessions for the festival’s Day 1:
10:00 am – 10:45 am (Innovation)
Converting Offline Sales Lists into Digitally Primed and Qualified Leads by PHD Media Business Director Vinitra Chaudhuri, HP Digital and Media Marketing Director for APAC and Japan Todd Martin, and DataXu VP and General Manager for APAC James Sampson
10:20am – 10:30 am (Opening Address)
Festival Director for Spikes Asia Joe Pullos kicks off the 11th Spikes Asia.
10:30 am – 11:00 am (Creativity)
How Bravery, Belief, Being Underestimated Fuels Brands, Agencies, Careers by DDB Worldwide CEO Wendy Clark
Brand Australia – is Trojan Advertising the Future? by UM Global Strategy Director Chris Colter and Tourism Australia CMO Lisa Ronson
10:30 am – 11:15 am (Innovation)
LIVE DEMO & TALK: Collaborating with a Creative AI by Pencil Technologies Co-Founder and CTO Sumukh Avadhani and Co-Founder and CEO Will Hanschell.
11:00 am – 11:45 am (Creativity)
Do Clients Get the Work They Deserve? by DDB Indonesia President Director John Bailey and One Johnson & Johnson Indonesia Lakish Hatalkar
11:30 am – 12:00 pm (Effectiveness)
#Unstereotype: Fighting Stereotypes to Unleash Creativity by Unilever Executive Vice President Global Marketing and Head of Global Diversity and Inclusion Aline Santos
11:30 am – 12:15 pm (Creativity)
The Fuel for B2B Creativity: Feelings by gyro Head of Strategy for APAC Belinda Green and The Financial Times Global Advertising Director for B2B and Insight Laura Milsted
12:00 pm – 12:45 pm (Creativity)
Creativity Matters by Cannes Lions’ VP Creative Excellence Simon Cook
12:30 pm – 1:00 pm (Creativity)
Tear Down the Wall (Between Creative and Content) by Digitas’ Global Chief Creative and Content Officer
1:45 pm – 2:30 pm (Creativity)
Leadership Against Creativity by Visa SVP for Marketing & Cross Border for Asia Pacific Freddie Covington and BBDO Singapore Regional Director BBDO Singapore
2:15 pm – 2:45 pm (Creativity)
Creativity is the Only Way to Survive by McCann Worldgroup’s Global Creative Chairman Rob Reilly
2:15 pm – 3:00 pm (Creativity)
Can Influencer Marketing and Creativity be Friends in APAC? by Brave Bison’s Chief Creative Officer Will Payne
2:45 pm – 3:30 pm (Creativity)
4 Steps to Creating Purposeful Content and Why It Matters by Dentsu Singapore’s Creative Director Jatinder Sandhu and Head of Strategy Udara Withana
3:00 pm – 4:30 pm (Creativity)
WORKSHOP: The Unmysterious World of Ideas. The Truth About Creativity by Superunion’s Design Director Scott Lambert
3:15 pm – 3:45 pm (Innovation)
Creating for Mobile Impact: The Future is Camera Marketing by SNAP INC’s Global Head of Creative Strategy Jeff Miller
3:15pm – 4:00 pm (Innovation)
Data Spikes: The Real Games Behind The Japan Olympics by MullenLowe Group Japan: CEO James Hollow, Head of Data Science and Analytics Jonathan Hart, Head of Experience Zelia Sakhi, and Japan 20XX Project Lead Mike Sunda
3:45 pm – 4:30 pm (Innovation)
Why ‘New & Different’ is Better than ‘Better’ by Isobar Asia Pacific’s Chief Strategy Officer Sandipan Roy
4:15 pm – 4:45 pm (Entertainment)
What Brands Can Learn From Street Culture by Havas Southeast Asia’s Chief Creative Officer Valerie Madon, Havas Asia Pacific’s Chief of Annex Asia and a Grammy Nominated Producer Le Messie, Project XIV’s Creative Director and Street Artist Sam Lo, and The Annex (Chicago)’s Brandon Breaux
In addition to these insightful talks, delegates will also get an opportunity to meet the speakers face to face, mingle with the masters of creativity, and challenge them with questions during the ‘Meet the Speakers’ sessions.
The first day of Spikes also sees the presentation of the Innovation Shortlist. Delegates will have the unique opportunity to witness the Innovation judging live in action at 2:50 pm – 5:10 pm.
Meanwhile, the Tangrams Effectiveness@Spikes Asia Pre-Awards Show Reception, happening at 5:00 pm – 6:00 pm, offers an exclusive opportunity to network with Tangrams Effectiveness @ Spikes Awards jurors and winning agencies. The reception will be graced by Audio Network DJ Tom Pinchard who flew all the way from London, UK.
Right after the reception is the Tangrams Effectiveness@Spikes Asia Awards which will showcase and recognize the best marketing effectiveness campaigns from across the Asia Pacific. The Awards honor outstanding marketing strategies that deliver real business results.
As a media partner, adobo magazine will be reporting and covering live from this year’s Spikes Asia. Stay tuned to our social media pages on Facebook, Twitter, Instagram, and YouTube for updates and exclusive content.
