SINGAPORE — Top winners for this year’s Spikes Asia Festival of Creativity have finally been awarded. The campaigns and agencies recognized tonight reflect the renewed interest in rising influences and power in Asia, highlighting the region’s ingenious and innovative strategies in marketing and advertising.
Brand & Experience Activation Spikes Grand Prix Winner — “The Open Door Project” for The Millennium School by FCB India
Congratulations to @FCBIndia for winning the Brand Experience & Activation Spikes Grand Prix for The Millenium School’s “The Open Door Project”! @SpikesAsia #AsiaRising pic.twitter.com/E5JLcjiZxO
Sponsor— adobo magazine (@adobomagazine) September 27, 2019
Access to education is still a problem that India is dealing with as reports show one-third of the Indian youth don’t go to schools. The Millennium School, an NGO primarily comprised of volunteer teachers and partnered with several other organizations, has asked schools to keep their doors open after regular school hours so that street children can come in and learn. The campaign was created to promote this advocacy, introducing it with a film and eventually convincing more schools to open up their school doors for others.
Winning Gold Spikes, meanwhile, are the following:
- “The Quiet Taxi” for Hyundai Motor Group by INNOCEAN Worldwide Seoul
- “Uber Eats Australian Ambush” for Uber by SPECIAL GROUP Sydney
- “Postable Fukushima Local Paper” for Fukushima MINPO Co., by Dentsu Inc., Tokyo
- “ANZ Signs of Love” for ANZ Bank Australia by TBWA\Melbourne
- “Hagglebot” for Flipkart Internet by Dentsu Webchutney Bangalore
- “Truck Art Childfinder” for Berger Paints by BBDO Pakistan
Click here to view the full list of winners for this category.
Spikes Asia 2019: Brand Exp… by adobo magazine on Scribd
Creative eCommerce Spikes Grand Prix Winner — “Hagglebot” for Flipkart by Dentsu Webchutney
And the first ever Grand Prix for Creative eCommerce Spikes goes to Dentsu Webchutney for Flipkart Internet’s “Hagglebot”! Congratulations! @SpikesAsia #AsiaRising pic.twitter.com/lthNbLH31N
— adobo magazine (@adobomagazine) September 27, 2019
Can you charm your way through your online shopping escapades? Flipkart says, yes! Through a campaign built with Dentsu Webchutney and Google, the group demonstrated how you can find great deals using voice command with Google Assistant. The campaign, with its ingenuity and innovative approach to online retail, has earned it a top spot for Creative eCommerce in Spikes Asia 2019.
View the full list of winners here.
Spikes Asia 2019: Creative … by adobo magazine on Scribd
Creative Effectiveness Spikes Grand Prix Winner — “Project Free Period” for Johnson & Johnson by DDB Mudra
This year, the Grand Prix for Creative Effectiveness Spikes goes to @DDBMudra_Group for Johnson & Johnson’s “Project Free Period”! @SpikesAsia #AsiaRising pic.twitter.com/vGKfYFYXQ2
— adobo magazine (@adobomagazine) September 27, 2019
View full list of winners here.
Spikes Asia 2019: Creative … by adobo magazine on Scribd
Design Spikes Grand Prix Winner — “Signs of Love” for ANZ Bank Australia by Revolver/Will O’Rourke and TBWA\Melbourne
ANZ Bank Australia’s “Signs of Love” by Revolver/ TBWA\Melbourne is bringing home 2 Grand Prix for Design Spikes and Outdoor Spikes! @SpikesAsia #AsiaRising pic.twitter.com/L5T6aNPnAv
— adobo magazine (@adobomagazine) September 27, 2019
Oxford Street in Sydney, Australia, is known as the “Gay Golden Mile”, and is where Australia’s Mardis Gras parade is held and primarily hosted by the country’s local LGBTQ community. What ANZ Bank Australia realized together with TBWA\Melbourne is that there are multiple Oxford streets across Australia (123 to be exact), which they turned into satellite venues for Mardis Gras celebrations, giving LGBTQ members to join in the festivities without having to fly to Sydney. The campaign’s drive and design is what made it worthy of a grand prix win in this category.
Meanwhile, the following campaigns won Gold Spikes for Design:
- “The Most Challenging Pingpong Table” for Japan Para Table Tennis Association by TBWA\Hakuhodo Inc., Tokyo
- “The Restaurant of Mistaken Orders” for Daiki Angel Help Inc., by TBWA\Hakuhodo Inc., Tokyo
- “Grave of Thrones” for Foxtel by DDB Sydney & The Glue Society
- “Living Seawall” for Volvo Car Australia by whiteGREY Sydney
- “The Most Challenging Pingpong Table” for Japan Para Table Tennis Association by TBWA\Hakuhodo Inc., Tokyo
- “The Beginning of Everything” for Deloitte by Deloitte Australia
- “Blink Test” for Jimmy Nelson Foundation by Wunderman Thompson
View the full list here.
Spikes Asia 2019: Design Wi… by adobo magazine on Scribd
Digital Craft Spikes Grand Prix Winner — “Stradivarius Timeless Journey” for Tokyo Stradivarius Festival 2018 Committee and Nippon Violin Co., ltd. by Dentsu Inc., Tokyo
Stradivarius: Timeless Journey by Dentsu Inc. Tokyo is bringing home the Grand Prix for Digital Craft Spikes tonight at @SpikesAsia #AsiaRising pic.twitter.com/PQ5PDeubOs
— adobo magazine (@adobomagazine) September 27, 2019
They say that the instruments crafted by the legendary Antonio Stradivari just get better as the get older, and one instrument, like a violin per se, can last for hundreds of years if properly cared for. For the Stradivarius Festival 2018, Dentsu Inc., Tokyo together with the festival’s organizers built an exhibit tracing back over 300 years of a Stradivarius violin, even sampling how they would have sounded when played in different venues throughout history.
Meanwhile, here are the campaigns that got gold for Digital Craft Spikes:
- “I’m Drinking It For You” for DB Breweries by Colenso BBDO Auckland
- “The Dystopian Experience” for Sony Music Entertainment by SIX Tokyo, Hakuhodo Inc., Hakuhodo Kettle Inc., Tokyo
View the full list of winners here.
Spikes Asia 2019: Digital C… by adobo magazine on Scribd
Direct Spikes Grand Prix Winner — “UCB Agrobanking” for UCB Ucash by GREY Bangladesh
Big win for UCB UCash’s “UCB Agrobanking” by GREY Bangladesh as they nab the Grand Prix for Direct Spikes! Congratulations! @SpikesAsia #AsiaRising pic.twitter.com/2MdaQknPeK
— adobo magazine (@adobomagazine) September 27, 2019
Apart from money, is there anything else that you can save in a bank account? To help solve financial inclusion issues in India, UCB came up with a way to help farmers save money, and introduced through a campaign together with GREY Bangladesh. With its inclusive and meaningful approach to customer relationship, the campaign earned itself a top spot at this year’s Direct Spikes.
The following campaigns, on the other hand, were awarded with Gold Direct Spikes:
- “Deadly Questions” for Aboriginal Victoria, Department of Premier and Cabinet by Clemenger BBDO Melbourne
- “Into the Spotlight — Google Search Words” for Unilever Lux Asia & Dubai by Wunderman Thompson
View the full list here.
Spikes Asia 2019: Direct Wi… by adobo magazine on Scribd
Digital Spikes Grand Prix Winner — “Naughty or Nice Bauble” for Myer by Clemenger BBDO Melbourne
Myer’s “Naughty or Nice” by @clemengerBBDO grabs 2 Grand Prix tonight under the Digital Spikes and Integrated Spikes categories! @SpikesAsia #AsiaRising pic.twitter.com/Qt1C4xmQLb
— adobo magazine (@adobomagazine) September 27, 2019
Are you naughty or nice? This year’s Digital Spikes Grand Prix Award goes to Clemebger BBDO Melbourne’s “Naughty or Nice Baubles” created for Myer. The campaign features the brand’s special Christmas ornament that changes color and helps children learn good behavior as they do household chores.
The following campaigns, meanwhile, were awarded Gold for Digital Spikes:
- “Safety Hub” for NRMA Home Insurance by Che Proximity, Melbourne
- “I’m Drinking It For You” for DB Breweries by Colenso BBDO, Auckland
- “Voice of Hunger” for Swiggy by Dentsu Webchutney, Bangalore
- “Naughty or Nice Bauble” for Myer by Clemenger BBDO Melbourne
View the full list here
Spikes Asia 2019: Digital W… by adobo magazine on Scribd
Entertainment Spikes Grand Prix Winner — “The Translator” for Julie’s by Govt Singapore
This year’s Grand Prix for Entertainment Spikes goes to GOVT Singapore and Wakeup Rabbit Bangkok for Julie’s “The Translator”! Congratulations! @SpikesAsia #AsiaRising pic.twitter.com/vtWqQjePrZ
— adobo magazine (@adobomagazine) September 27, 2019
“The Translator” tells the story of a man who helps other people communicate with each other for a living and yet is unable to socialize outside of his work. His latest work as a translator for a biscuit commercial changes his life — resulting in him facing what makes us truly human: the need to love and be loved. Longer than the usual ads, “The Translator” proved that despite the demand for “snackable” content in China, a 15 minute short film can still grab the attention and impart a message to its viewers. The campaign winning a Grand Prix for the Entertainment Spikes category is proof of that.
The following campaigns that won Gold for the Entertainment Spikes category are as follows:
- “One in a Million” for P&G Vicks by Publicis Singapore
- “Voice of Hunger” for Swiggy by Dentsu Webchutney, Bangalore
- “Code Name: URI” for Trigger Happy by Dentsu Webchutney, Mumbai
View the full list of winners here
Spikes Asia 2019: Entertain… by adobo magazine on Scribd
