SINGAPORE — Tonight’s anticipated roster of winners have finally been awarded, and we at adobo magazine are thrilled to share the great news. In this article, we present you the big winners for the Mobile, Music, Outdoor, PR, Print & Outdoor Craft, Print & Publishing, Radio & Audio Spikes.
Mobile Spikes Grand Prix Winner —“Safety Hub” by CHE Proximity Melbourne for NRMA
The Mobile Spikes category recognizes campaigns that were able to creatively use mobile platforms and/or wearable tech. Jury members deliberated entries based on idea, execution, platform relevance, impact, and results. Bagging the Grand Prix winner in this category is CHE Proximity Melbourne for their campaign for NRMA called the Safety Hub, a campaign that encourages people to look into the benefits of insurance, especially easily-customizable ones that help mitigate risks rather than compensate you for when danger happens.
Meanwhile, the campaigns that got gold in Mobile Spikes are as follows:
“Pocket Franchise” for KFC by HO Communication Shanghai(Accenture Interactive)
“Naughty or Nice Bauble” for Myer by Clemenger BBDO Melbourne
Music Spikes Grand Prix Winner — “I’m Drinking It For You” for DB Breweries by Colenso BBDO Auckland
Music, as a medium, has always been an effective way to reach out and communicate to people. This Spikes track puts into the spotlight the different innovative ways music has been used in campaigns, focusing on original productions. “I’m Drinking It For You” by Colenso BBDO was named as Grand Prix Winner for its comedic ballad on making drinking beer a romantic gesture for your loved one.
https://www.youtube.com/watch?v=sKMnvKs_eWY
Only one campaign got gold for this category:
“Extra Support Acts” for Wrigley’s Extra by Clemenger BBDO Sydney
Outdoor Spikes Grand Prix Winner —“ANZ Signs of Love” by TBWA\Melbourne for ANZ Bank Australia
Oxford Street in Sydney, Australia, is known as the“Gay Golden Mile”, and is where Australia’s Mardis Gras parade is held and primarily hosted by the country’s local LGBTQ community. What ANZ Bank Australia realized together with TBWA\Melbourne is that there are multiple Oxford streets across Australia(123 to be exact), which they turned into satellite venues for Mardis Gras celebrations, giving LGBTQ members to join in the festivities without having to fly to Sydney. The campaign, built by changing how street signs looked, was deemed by Outdoor Spikes jury members as worthy of receiving this year’s Grand Prix win as it was able to effectively immerse consumers into a brand experience.
Getting gold, meanwhile, are the following:
“Extra Reminder” for Wrigley’s Extra by Clemenger BBDO Sydney
“A Team of One” for Tencent China Organ Donation by LOONG Beijing
“A Quiet Taxi” for Hyundai Motor Group by INNOCEAN Worldwide Seoul
“Truck Art Children Finder” for Berger Paints by BBDO Pakistan, Lahore
PR Spikes Grand Prix Winner —“A Team of One” for Tencent China by LOONG Beijing
The story of 16-year-old Ye Sha(not his real name) is both a tragic and inspiring one. In China, where organ donation rates are regarded as among the lowest in the world, a single teenager was able to help seven different people after passing away due to a brain hemorrhage. LOONG Beijing, together with organ donation advocates from Tencent China, tracked five of the recipients down and asked them if they can form a basketball team together to inspire other individuals to sign on for organ donations and help save other people’s lives. Each of these individuals, who went under aliases due to organ donation laws, all proclaimed they are Ye Sha. The campaign, touching as it is, was named by PR Spikes Jury members as this year’s Grand Prix Winner.
The following campaigns got Gold Spikes for PR:
“The Restaurant of Mistaken Orders” for Daiki Angel Help Inc., by TBWA\Hakuhodo Inc. Tokyo
“Project Agrobanking” for UCB Ucash by GREY Bangladesh
“Codename: Uri” for Trigger Happy by Dentsu Webchutney Mumbai
“Red Restaurant List” for Takasaki City by Hakuhodo Kettle Inc.
“Aura Incense Barricade” for D’Las International(PVT) Ltd. by TBWA\Sri Lanka
“Truck Art Childfinder” for Berger Paints by BBDO Pakistan Lahore
Print & Outdoor Craft Grand Prix Winner —“Grave of Thrones” for Foxtel by Revolver/Will O’Rourke & DDB Sydney
The hype for HBO’s hit series Game of Thrones is real. In anticipation for the series’ finale that aired earlier this year, Foxtel together with Revolver/Will O’Rourke and DDB Sydney built a 200-square-meter grave reminding fans of the show how their favorite(or most hated) characters perished. Judging by its flawless execution, masterful artistry, and outstanding execution, the jury deemed this campaign worthy of a grand prix win for this category.
https://www.youtube.com/watch?v=R7w2ufKqwoo&
Campaigns that got gold for Print & Outdoor Craft Spikes are:
“Truck Art Childfinder” for Berger Paints by BBDO Pakistan Lahore
“Signs of Love” for ANZ Bank Australia by Revolver/Will O’Rourke Australia and TBWA\Melbourne
Print & Publishing Spikes Grand Prix Winner —“One Mindful Mind” for Neurogen by TBWA\India
This category is all about works that show off ingenuity and craftsmanship in published media, focusing on both the idea and execution done by the agency, brand, and the campaign itself. Bagging the top award for this track is“One Mindful Mind” by TBWA\India, a print tool kit produced together with Neurogen to help parents understand their children and become their first-degree counsellors especially when suffering through mental health issues.
Only one campaign got gold in this category:
“Undercover Crosswords” for Ministry of Social Development/Officer of Seniors by FCB New Zealand
Radio & Audio Spikes Grand Prix Winner —“Night Shake Drill Broadcast” for Fukushima MINPO Co. by Dentsu Inc., Tokyo
Bagging the top spot for Radio & Audio Spikes is a campaign made by Dentsu Inc., Tokyo for Fukushima MINPO Co. entitled the Night Shake Drill Broadcast. The campaign was deemed worthy of the accolade for its sonic innovation and superior aural storytelling, fully demonstrating how ideas wired for sound are able to send a message across the airwaves effectively.
Winning gold, meanwhile, is:
“I’m Drinking It For You” for DB Breweries by Colenso BBDO Auckland
