Leo Burnett India has picked up a Grand Prix for the HDFC Bank #StopMithani campaign in Healthcare and a Silver for the same campaign in PR – Healthcare at the Spikes Asia 2019 Festival of creativity. The total tally of wins for Leo Burnett was 6 awards with 4 bronze; 1 Silver and a Grand Prix.
Leo Burnett won 4 Bronze for – the Spotify ‘Beat of a Billion’ in Design; the HDFC Bank #Stop Mithani in Digital; the HDFC Bank #StopMithani in Direct and for the P&G Shiksha ‘Bittu: the 75-year old student’ campaign.
Speaking about the win Rajdeepak Das, MD India and Chief Creative Officer Leo Burnett South Asia said “This is a great win for our team and we can’t thank the HDFC Bank team enough for believing in our ideas. The HDFC Bank Stop Mithani campaign is the perfect example of the Leo Burnett HumanKind philosophy where we motivated lakhs of people to come together for a worthy cause. This is the story of Mr. Mithani who has donated blood 151 times and has just turned 65 – an age post which donating blood could be fatal. We actually got the entire nation to save him by donating blood in his place – 3,50, 0000 people pledged to donate blood to stop him. Congratulations to both the HDFC Bank and Leo Burnett teams on winning the Grand Prix.”
Dheeraj Sinha, MD India and Chief Strategy Officer Leo Burnett South Asia said “We are absolutely thrilled on winning the Grand Prix. This is a testament to our hard work and HumanKind approach to creativity. We at Leo Burnett believe in the Wave 3 strategy which is an amalgamation of new age thinking and forward-looking attitude and we firmly believe that it is this attitude that has put us in the fast track to becoming one of the most sought-after agencies. Kudos to the HDFC Bank and Leo Burnett teams.”
