SINGAPORE – Spikes Asia Festival of Creativity is fast approaching. Delegates and judges from all over the world will be flying in for a three-day conference on creative storytelling and creativity as well as the awards night dedicated to the best of the best in the creative industry, starting from September 25 to 27 at Suntec Convention & Exhibition Centre.
Apart from recognizing the campaigns that did great in this season, the festival will also be holding a number of seminars and workshops. Here are some sessions on our must-attend list:
You Can’t Make a Difference Unless You Are Different
Diversity fosters creativity because it compels us to go beyond the obvious spaces and look beyond the obvious places to help brands be more meaningful and make more money, there’s a need to diversify the diversity conversation.
The panel session aims to focus on one facet of diversity, reclaiming the power of being labeled as different and overturning the accompanying signifiers as not being a disadvantage but potentially the opposite: a strength, a source of creativity.
How ASEAN Society Evolves as Technology Gets Smarter
There are more and more new future-focused technologies showing signs of spreading one after another in Japan, China, US and elsewhere. IoT, AI, connected cars, smart speakers and other innovative inventions are beginning to change people’s behavior around the world.
So, looking forward to the near future, what changes will occur to ASEAN society in this new era of technology? And how will it affect their interaction with companies, brands and services? HILL study the behavioral changes in ASEAN society and its impact on brand interaction as a result of this new technology evolution, drawing from independent research in ASEAN countries. Join this session to learn how should companies and brands respond to stay relevant with these changes.
Champions of Change brings together a panel of Asia Pacific leaders who have used their creativity, vision and skill to help transform the world around them for the better – from redefining public policy around sexual assault to challenging deeply-ingrained cultural assumptions around gender.
Together, they’ll examine the role communications strategy plays in social movements, the increasing connections between profit and purpose throughout Asia Pacific’s complex economy and the surprising power of the individual to initiate real change on a massive scale.
Quantum Video: a Super Close Look at a Billion Hours a Day
Look closely enough at anything and the rules bend, the world looks strange and unfamiliar. How does culture emerge and grow? How are we fragmenting into smaller and smaller tribes, yet waves of culture catch and spread globally faster and more deeply than ever? As creatives, how do we make work that works in this strange new world? We’re holding on to old ideas as this new world emerges around us. What new stories can we tell if we allow imagination to leverage the tools of tech?
Join the session with Global Brand Product Strategy Lead at Google’s Unskippable Labs discussing the patterns that emerge from a billion hours a day of watch time, and sharing new research into the opportunities for imagination and algorithm to open up new possibilities in creativity and storytelling.
The Dual Heroes: Toyota’s Movement to Social Mobility
There has been a massive shift in the way societies are developing and changing in rapidly rising Asia. Toyota, a 75-year-old automaker, is now more than ever becoming a part of this movement under the philosophy of “Mobility for All,” and partnership with the world’s largest sporting platform Olympics & Paralympics.
Going beyond cars, beyond medals, this talk explores how does Toyota bring to life the brand’s vision of Mobility, and how using social inclusion allows it to transform a traditional brand to an exciting and relevant brand to the Asian Youth.
In this session, ADK and TOYOTA take the stage with Asian Para Games gold medalist & para swimmer Toh Wei Soong; who is also the brand ambassador for Toyota.
