SINGAPORE – Continuing its commitment to developing talent, Spikes Asia has today announced the launch of a one-day Think Tank for Senior Marketers at the 2015 Festival which will complement the existing Young Marketers Academy, now in its fifth year.
The Think Tank, which has been launched in partnership with J. Walter Thompson, has been designed to help senior marketers better understand creativity in brand communications and ensure client strategies are effective in today’s constantly changing business environment. Commenting on the programme, Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, says, “Think Tank aims to help brand owners unlock the hidden potential of their brand, and develop pioneering solutions through innovative creative ideas.”
Elena Sukacheva, Managing Director at The Economist Group, has been confirmed as the Think Tank Moderator. The programme takes place on 9 September and has a maximum of 20 spaces available. Andrea Hayes, Festival Director, Spikes Asia, commented, “This bespoke programme has proved incredibly successful with senior marketers in MEA, and we’re excited to be extending our partnership with J. Walter Thompson to bring it to Asia for the first time.”
Returning for a fifth year, the Young Marketers Academy, sponsored by Dentsu Aegis Network, will once again offer young marketers and brand managers an essential programme which will help to secure a successful future in the communications industry. Taking place from 9-11 September, the academy will benefit from a tailored programme of in-class sessions as well as drawing from the best of the wider Festival content and networking opportunities. Frederique Covington, International Marketing Director, Twitter, has been confirmed as this year’s tutor.
Spikes Asia takes place from 9-11 September in Singapore. Alongside the 3-day Festival, a wealth of competitions and training programmes exist to help in the development of regional talent. Further information on all available programmes can be found at www.spikes.asia.
